Product Marketing Manager, Release Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take responsibility for the planning and execution of go-to-market strategies for feature releases across various product lines.

• Collaborate with Product Managers to develop value propositions, messaging, and demonstration strategies.

• Create high-quality feature videos for social media, the company website, and other marketing platforms.

• Write blog posts, one-pagers, demo videos, internal launch documents, and enablement resources.

• Translate features into tangible customer value through videos, product walkthroughs, and explanatory content.

• Work alongside other product marketers on larger and bundled product launches.

• Act as a product expert and resource regarding feature functionality and market positioning.

• Coordinate promotional efforts for releases in collaboration with Solutions Engineering, RevOps, Sales, Customer Success, and Support teams.

• Maintain initiatives that keep the team updated on product changes, including a customer product updates newsletter.

• Utilize AI, automation, and scalable systems to ensure a high velocity of releases.

• Collaborate with customers on product materials and launches.

• Manage multiple concurrent releases across different product lines.

⛳️ Requirements

• Strong instincts regarding products.

• Exceptional writing skills.

• A preference for developing scalable systems.

• Ability to articulate how new features or products benefit prospects and customers clearly.

• Capability to work closely with Product and Engineering teams and translate product specifications into materials, messaging, and demonstrations.

• Experience or skills relevant to solutions engineering, early-stage account executive tasks, product-focused technical development, or go-to-market expertise.

• Highly organized, with the ability to manage multiple releases, owners, and deadlines effectively.

• Keen attention to detail.

• Ability to switch rapidly between products and contexts.

• Skill in explaining complex features in straightforward language.

• Ability to design effective demos and walkthroughs.

• Comfortable taking ownership of copy and collaborating with design teams.

• Experience working with technical and product teams.

• Ability to implement playbooks, apply first-principles thinking, and build from the ground up with minimal guidance.

🏝️ Benefits

• Equity.

• 10-year stock option exercise window.

• Unlimited PTO with a strong culture of actually taking time off.

• 12 weeks of fully paid family leave (US).

• Generous budget for equipment, software, and office setup.

• $100/month learning budget.

• Conferences covered with manager approval.

• Top-tier health insurance for US employees with 100% premium covered.