Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Become an expert in Aurora’s residential solar sales and design solutions.

• Inform strategies for market entry, product development, and campaigns aimed at fostering growth.

• Keep track of industry trends, customer demands, competitors, and their advancements.

• Enhance product differentiators and positioning in relation to competitors.

• Develop positioning, messaging, and product narratives for every stage of the buyer journey.

• Create customer-facing presentations, buyer’s guides, battlecards, product materials, solution guides, ROI models, and testimonials.

• Oversee product launch campaigns and devise go-to-market strategies for new features and segments.

• Work closely with Sales, Marketing, and Customer Enablement teams on messaging, positioning, pricing, demonstrations, and packaging.

• Assess the success of campaigns, launches, product adoption, and messaging through data and feedback.

• Provide data-driven recommendations for enhancements.

• Collaborate with Marketing on campaigns that drive pipeline, thought leadership initiatives, content marketing, webinars, and events.

• Engage with various departments including Marketing, Product, Sales, and Account Management.

⛳️ Requirements

• Over 5 years of collective experience in product marketing, marketing, product management, or the residential solar sector, with insights into B2B software market entry.

• Knowledge of launching new products or features to diverse audiences.

• Strong awareness of market dynamics and the ability to translate trends and competitor actions into unique selling points.

• Strategic and structured problem-solving using both quantitative and qualitative data.

• Capability to build relationships with cross-functional teams and clients.

• Outstanding storytelling, writing, and presentation abilities.

• Resourceful and adaptable in a dynamic environment.

• Highly organized and self-motivated.

• BA/BS degree or relevant work experience.

• Experience in the residential solar field is preferred but not mandatory.

• Experience in launching product integrations or conducting co-marketing campaigns is advantageous.

• Familiarity with design and engineering software or solar installation tools is a plus.

• Experience with platforms like Claude, Pendo, Salesforce, Snowflake, and/or Looker is beneficial.

• Must be eligible to work in the United States.

• No sponsorship required to work in the US, as per application questions.

🏝️ Benefits

• Flexible PTO.

• Parental Leave.

• WFH Stipend.

• Coworking Stipend.

• Energize Fridays.

• Connectivity Stipend.

• Learning & Development opportunities.

• Medical, Dental, and Vision coverage.

• Equity options.

• Bonus incentives.