Product Marketing Manager, Threat Intel

This is a fully remote position, open to applicants in Texas.

📋 Description

• Investigate the processes by which buyers select and utilize threat intelligence.

• Transform customer insights from calls, advisory sessions, and win/loss analyses into strategic messaging and priorities.

• Identify and clearly express SpyCloud's unique selling points in a defensible manner.

• Oversee the competitive intelligence initiative for the designated solution area.

• Create battlecards, talking points, and objection-handling strategies for active deals.

• Update Sales, Product teams, and leadership on changes in competitive landscape and market trends.

• Develop messaging tailored for security operations, threat intelligence, fraud, and identity-focused audiences.

• Craft AI-driven investigation messaging catering to users and organizations with diverse maturity levels, acceptance, and skepticism.

• Articulate technical capabilities to both practitioners and executives.

• Ensure consistent messaging across Identity Threat Intelligence and Investigations, including UI, API, and MCP.

• Lead cross-departmental go-to-market initiatives for new capabilities, datasets, APIs, and integrations.

• Manage product launches through phases of planning, execution, adoption measurement, feedback collection, and iteration.

• Assist in developing messaging for packaging and pricing, as well as cross-sell and upsell strategies.

• Own the creation of positioning materials, one-pagers, presentations, web content, blogs, documentation, and demonstrations.

• Write talk tracks, demo scripts, and discovery guides.

• Provide training to Sales, Sales Engineering, and Customer Success teams while keeping materials updated.

• Collaborate with Demand Generation and Content teams on campaigns, webinars, and programs aimed at building the pipeline.

• Work alongside research and threat intelligence specialists to create thought leadership content.

• Enhance prospect engagement from the initial conversation through to evaluation.

• Develop engagement strategies for existing customers to promote ongoing value and partnership.

• Leverage AI for research, drafting content, testing messaging, and streamlining launches.

• Monitor AI's influence on threat intelligence, investigations, and buyer behavior.

• Confirm AI-generated outputs with internal and subject-matter experts prior to publication.

• Take ownership of go-to-market outcomes, including execution of launches, pipeline impact, and growth metrics.

• Establish and report on metrics such as pipeline, win rates, adoption, usage, and expansion.

• Collaborate with Customer Success to identify use cases that foster adoption.

• Report to the Senior Director of Product Marketing and partner with Sales, Demand Generation, Content, Customer Success, Product, and the Investigations product team.

⛳️ Requirements

• Over 5 years of experience in cybersecurity, with extensive knowledge of threat intelligence or closely related fields, including digital risk protection, fraud intelligence, identity security, incident response, SOC operations, or digital investigations.

• Practical experience as a threat researcher, CTI analyst, investigator, SOC or incident response analyst, sales engineer, product manager, engineer, or product marketer; product marketing experience is encouraged but not mandatory.

• Understanding of the threat intelligence ecosystem, including tools, technology stacks, and intelligence integration into SIEM, SOAR, TIP, and investigative workflows.

• Exceptional writing and storytelling skills, with the ability to convey complex subjects to CISOs, analysts, and sales professionals.

• Experience in empowering others through training, demonstrations, technical content, or sales support.

• Insight into how AI is transforming threat intelligence, and understanding of how target buyers utilize AI and its application areas.

• Familiarity with MCP, APIs, and data platforms, and confidence in discussing these with product managers and engineers.

• Capability to analyze competitors, win/loss trends, and shifts in the market landscape.

• Proven record of achieving results in adoption, usage, pipeline, or revenue growth.

• Comprehension of buyer and customer experiences, with innovative ideas for enhancing retention and engagement.

• Ability to work independently in a remote-first, highly collaborative environment.

• Willingness to travel occasionally for client meetings, industry events, and internal planning sessions.

• Experience with federal or global government clients is a plus.

• Experience in marketing threat intelligence or fraud platform tools is advantageous.

• Familiarity with marketing data-driven or API-based products, including product-led growth strategies, is advantageous.

• Experience in customer marketing and advocacy programs is a plus.

• Background in analyst relations is a plus.

• SpyCloud is not currently sponsoring visas.

🏝️ Benefits

• Flexible and remote-friendly work arrangements.

• Competitive salary package.

• 401(k) plan with employer contributions.

• Comprehensive health, vision, and dental insurance.

• Health Savings Account (HSA) available with employer contributions.

• Employer-paid life insurance, short-term, and long-term disability coverage.

• Generous paid time off (PTO) plan, including 16 paid holidays annually.

• Retirement savings plan with employer contributions.

• Private health insurance and healthcare cash plan provided by the employer.

• Employer-paid life insurance, income replacement, and critical illness protection.

• Access to an Employee Assistance Program.

• Accrued 25 days of annual holiday plus 8 paid bank holidays and a paid company shutdown during winter holidays.

• Equal Employment Opportunity and Affirmative Action employer.

• Disability assistance or accommodation available.