Senior Product Manager, Hematology

This is a fully remote position, open to applicants in Spain.

📋 Description

• Lead the formulation of the marketing strategy for Zanubrutinib (Brukinsa®), encompassing omnichannel marketing initiatives.

• Contribute to the development of national brand plans and marketing strategies that are in alignment with the international brand framework.

• Collaborate with local teams on activities related to pre-launch and launch phases.

• Create and design customer-focused promotional materials and tools in partnership with agencies, Sales teams, and external partners.

• Identify and assess agencies, vendors, technologies, and tools that facilitate the execution of marketing tactics.

• Support BeOne's representation at national and international congresses, scientific meetings, symposia, and workshops.

• Generate market insights in collaboration with cross-functional stakeholders through market research and commercial advisory boards.

• Assist in Commercial Operations tasks, such as monitoring launch readiness, preparing business reviews, and implementing and rolling out CRM systems.

• Organize and conduct regular training sessions and updates for Key Account Managers alongside Medical Affairs and Learning & Development.

• Oversee and manage the marketing budget and project management for commercial initiatives.

• Monitor and report on KPIs, the performance of initiatives, market shifts, and competitor activities.

• Foster continuous improvement to enhance launches and expand patient access.

• Make business decisions that prioritize patient care.

• Operate in accordance with BeOne’s Code of Conduct and applicable commercial and promotional policies.

⛳️ Requirements

• Over 10 years of professional experience within the healthcare industry.

• More than 7 years of experience in commercial marketing within the pharmaceutical or biotech sector.

• Strong preference for candidates with launch experience in Marketing, Product Management, or Sales teams.

• Previous knowledge and experience in Hematology and immunotherapy is advantageous.

• Familiarity with SP & PT Markets is a plus.

• Proven success in a small but rapidly growing, entrepreneurial commercial setting.

• Self-motivated, proactive, solution-oriented, and possesses a positive outlook.

• Excellent communication skills and strong thought leadership capabilities.

• Ability to influence without direct authority and establish robust cross-functional relationships.

• Capability to transform creative concepts into unique solutions.

• Proficiency in both spoken and written English.

• Competence in all MS Office applications.

• A Bachelor's degree is preferred.

• Willingness and ability to travel for business meetings 20–40% of the time.

🏝️ Benefits

• Opportunities for business travel (20–40% of the time).

• Commitment to equal opportunity employment.