Senior Product Manager, Conversion Rate Optimization

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Take ownership of the complete Conversion Rate Optimization (CRO) roadmap for paid traffic, aligned with registration and paid-subscription goals.

• Align landing pages with ad intent, target audience, and distribution channel; customize value-proposition messaging based on segment and traffic source.

• Collaborate with Growth Product and Growth Marketing leadership to create multi-channel acquisition testing strategies.

• Analyze funnel drop-off points using funnel analytics, session replays, and user research to identify areas for improvement.

• Optimize the user journey from landing page through registration and Know Your Customer (KYC) processes, including multi-step forms and mobile-optimized flows.

• Integrate trust and compliance signals without negatively impacting conversion rates.

• Enhance presentation and comparison of plans to facilitate decision-making and strengthen competitive positioning.

• Create and prioritize a backlog of experiments ranked by impact, effort, and confidence level.

• Design and implement statistically valid A/B and multivariate tests across landing pages, plan selection, signups, onboarding, and upselling.

• Oversee the setup of experiments, quality assurance, traffic distribution, readouts, and testing velocity.

• Communicate findings to Product, Marketing, Brand, and Lifecycle teams.

• Define tracking protocols from landing through plan selection, registration, KYC, and activation stages.

• Collaborate with Analytics and Engineering teams to implement tracking solutions and ensure accurate data flow.

• Provide leadership with reports on conversion rates, session-to-registration metrics, registration-to-paid statistics, and downstream retention KPIs.

• Report directly to the Senior Director of Product, focusing on Product Led Growth initiatives.

⛳️ Requirements

• 6 to 8+ years of experience in product management, growth, or Conversion Rate Optimization (CRO).

• Minimum of 3 years of experience managing conversion for a consumer website or acquisition funnel in fintech, consumer subscriptions, or high-growth B2C environments.

• Demonstrated success in CRO with concrete examples of conversion improvements driven by experiments across acquisition, signup, or onboarding funnels.

• Strong understanding of landing page strategies, marketing funnel stages, and the impact of paid channels, target audiences, and creative elements on on-site conversion.

• Customer-centric UX expertise with a history of enhancing user experiences through research and testing methodologies.

• Extensive hands-on experience with Optimizely or similar platforms.

• Proficiency in designing statistically valid tests, managing experiment backlogs, and analyzing results.

• Experience in optimizing product, plan, and pricing presentation and comparisons.

• Strong analytical capabilities; comfortable writing SQL queries or collaborating closely with analysts.

• Proficient with tools such as Mixpanel, GA4, or equivalent analytics platforms.

• Practical experience with MarTech and tracking tools, including Google Tag Manager (GTM) and Segment.

• Ability to write specifications, perform quality assurance on implementations, and troubleshoot issues.

• Experience leading engineering and design teams while managing cross-functional projects.

• Excellent written and verbal communication skills.

• Confidence in presenting strategies and results to senior leadership.

• An ownership mindset is essential.

• Nice to have: experience with Shopify sites and apps, Amazon storefronts, and product listing pages.

• Nice to have: familiarity with Contentful or another headless Content Management System (CMS).

• Nice to have: background in consumer fintech, financial services, or regulated industries, including KYC processes.

• Nice to have: experience with subscription or freemium models and trial-to-paid conversion strategies.

• Nice to have: knowledge of Customer Data Platforms (CDPs) and first-party data personalization techniques.

🏝️ Benefits

• Discretionary performance bonus.

• Equity rewards.

• Medical, dental, and vision insurance coverage.

• HSA match.

• Paid life insurance, accidental death and dismemberment (AD&D), and disability benefits.

• Traditional 401(k) plan with company matching contributions.

• Unlimited paid time off (PTO).

• Paid company holidays and occasional pop-up bonus holidays.

• Professional development stipends available.

• Mental health resources provided.

• One-on-one financial planning services.

• Fertility healthcare support.

• 100% paid parental and caregiving leave.

• Cleaning services and meals during parental or caregiving leave.

• Flexible work-from-home and in-office opportunities.

• Fully stocked kitchen for employee use.

• Catered lunches.

• Occasional in-office happy hours.

• Employee resource groups available for support.