CRO Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and manage conversion tracking through GA4, Google Tag Manager, and CRM events.

• Evaluate funnels, traffic sources, heatmaps, scroll maps, session recordings, and user behavior.

• Take ownership of client CRO roadmaps and prioritize data-driven hypotheses using frameworks like ICE or PIE.

• Create, develop, test, and implement A/B tests with defined success metrics, sample sizes, and timeframes.

• Examine test outcomes with statistical precision and maintain shared logs of insights gained.

• Construct and oversee reporting dashboards to track conversion performance and test results.

• Enhance landing pages, forms, CTAs, pricing pages, and demo/lead-generation processes catering to B2B buying journeys.

• Collaborate with designers, copywriters, developers, SEO-AEO strategists, growth strategists, and project managers.

• Improve page loading speeds and mobile performance while ensuring organic and AI-search visibility is maintained.

• Conduct CRO audits and communicate findings and prioritized recommendations to clients in a clear, non-technical manner.

⛳️ Requirements

• Over 3 years of practical CRO experience, preferably within an agency, B2B, or SaaS setting.

• Demonstrated success in A/B testing that resulted in measurable conversion enhancements.

• Extensive expertise with GA4 and Google Tag Manager, particularly in event tracking and funnel reports.

• Familiarity with experimentation platforms such as Optimizely, Convert, or comparable tools.

• Proficient with behavioral tools like Hotjar and Microsoft Clarity.

• Strong grasp of testing statistics, including significance, sample size, and typical challenges.

• Basic knowledge of UX/UI principles and effective copywriting for landing pages.

• Comfortable with fundamental HTML/CSS/JavaScript for creating or modifying test variations.

• Excellent communication skills for articulating complex data to non-technical audiences.

• Capability to manage multiple client experiments concurrently.

• Proficient in English, both written and spoken.

• Experience with CRMs such as HubSpot, Salesforce, or Attio is a plus.

• Familiarity with Webflow, WordPress, headless CMSs like Sanity or Payload, and Looker Studio is beneficial.

• Basic understanding of SEO and AEO, including testing impacts on organic performance and LLM discoverability is advantageous.

🏝️ Benefits

• Unlimited paid time off.

• Remote work with the flexibility to select your preferred work environment.

• Flexible schedules aligned with project requirements and milestones.

• Competitive compensation in USD.

• Commitment to an equal opportunity and inclusive workplace.