CRO Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and initiate A/B and multivariate tests across both web and mobile platforms utilizing testing tools and CMS.

• Establish success metrics and measurement strategies for each test.

• Implement audience targeting and segmentation strategies.

• Oversee tests, confirm sample size targets, and identify any data discrepancies.

• Present test outcomes, insights, and action plans to the CRO Manager.

• Manage the testing roadmap, monitor progress, and highlight any delays or obstacles.

• Collaborate with design, development, technology, retention, paid, and vendor teams.

• Generate testing ideas based on data analysis, UX insights, and business objectives.

• Document post-mortems of tests, key learnings, and hypotheses.

• Conduct experiments using PrettyDamnQuick, Algolia, Fuego mobile app, and other vendor platforms.

• Take ownership of front-end visual QA and verify implementations prior to production.

• Identify bugs, broken workflows, edge cases, and implementation challenges.

• Maintain and update ecommerce reporting dashboards in Looker Studio.

• Track daily site health metrics, including core KPIs, add-to-cart rates, and checkout abandonment rates.

• Identify anomalies in dashboards and provide weekly snapshots of testing KPIs to the CRO Manager.

• Enhance revenue through testing across various channels and throughout customer lifecycles.

⛳️ Requirements

• 2-3+ years of experience in ecommerce Conversion Rate Optimization (CRO).

• Proficient in testing platforms, including the ability to own, design, and execute A/B tests.

• Comprehensive understanding of experiment structures.

• Metrics literacy for various test types, such as Conversion Rate (CVR) and Average Order Value (AOV).

• Capability to analyze dashboards, identify anomalies, and pose clarifying questions regarding data.

• Experience with CMS platforms.

• Proficiency in reading HTML, CSS, and JavaScript.

• Ability to communicate effectively with developers.

• Experience in project management, including coordinating roadmaps and escalating blockers.

• Strong knowledge of the Shopify ecosystem.

• Familiarity with tools like Asana, Jira, and ClickUp.

• Proactive, self-directed approach in fast-paced work environments.

• Skill in early identification of blockers and autonomous problem-solving.

🏝️ Benefits

• Generous paid time off.

• Company-sponsored health insurance.

• 5% 401k match.

• Discounts on all Comfrt products.

• Supportive and creative work environment.

• Opportunities for professional growth.

• Fully remote work setup.

• Collaborative support system.

• Equal opportunity employer dedicated to diverse backgrounds, perspectives, and skills.