Senior Product Manager, Consumer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete consumer journey from landing page to purchase, activation, and continued engagement.

• Identify and address significant drop-off points within the funnel.

• Manage subscription and monetization strategies, including plan structures, pricing and packaging experiments, upgrade and trial processes, paywalls, cancellation and retention strategies, and win-back initiatives.

• Enhance onboarding and activation processes to ensure users comprehend their outcomes and return for more.

• Develop retention and engagement strategies, lifecycle messaging, and in-product experiences that encourage ongoing subscriptions.

• Formulate hypotheses, design and execute A/B tests, and utilize results to inform prioritization of development efforts.

• Conduct consumer discovery through user research, analytics, Intercom, Reddit, surveys, and support escalations.

• Convert insights into actionable priorities and a strategic roadmap.

• Collaborate with Design on Figma workflows, Engineering on project scoping and trade-offs, and Bioinformatics on user-friendly scientific experiences.

• Eliminate obstacles to maintain progress in delivery.

• Define and communicate success metrics while linking the roadmap to measurable business outcomes.

• Oversee the roadmap, specifications, and backlog within Jira and Confluence.

⛳️ Requirements

• Minimum of 5 years of experience in product management.

• Proven track record of managing consumer-facing subscription or DTC products at a startup or high-growth organization.

• Direct experience with the entire purchase-to-subscription process: checkout, onboarding, activation, retention, cancellation, and win-back.

• History of conducting experiments that enhance conversion, activation, or retention, with a clear ability to articulate the metrics impacted.

• Capability to perform independent analyses, define metrics, and interpret funnels and cohorts without relying on an analyst.

• Experience working independently in early-stage, ambiguous, fully remote settings, converting unclear challenges into completed projects.

• Excellent written communication skills.

• Ability to collaborate effectively with both technical and non-technical stakeholders.

• Must be based in the US.

• Familiarity with AI tools, demonstrated through a required application response detailing a prototype or test conducted within the last 3 months.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance coverage.

• 401(k) plan with company matching.

• Paid time off.

• Paid volunteer time off.

• Fully remote work opportunity.

• Equipment provided for work purposes.

• Reimbursements for internet and cell phone expenses.

• Parental bonding leave available.

• Private, confidential clinical-grade whole genome sequencing for you and your immediate family.