Senior Product Manager – Ads & Rewards

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate closely with the Head of Product, Ads B2C, as a vital member of a newly established and expanding B2C product team.

• Enhance and refine the consumer app that has recently been launched.

• Design and utilize analytics and A/B testing to evaluate app performance, fine-tune mechanics, boost conversion rates, and pinpoint features that influence KPIs.

• Develop and sustain product roadmaps, feature backlogs, PRDs, user stories, user flows, logic flows, and functional specifications.

• Anticipate potential bottlenecks and assist in managing escalations.

• Make informed trade-offs, balancing business requirements with technical and resource limitations.

• Perform continuous competitive analyses to distinguish and enhance user experience.

• Partner with executive leadership to explore growth, innovation, and differentiation opportunities.

• Identify user needs through a mix of data analysis, surveys, interviews, and other quantitative and qualitative methodologies.

• Collaborate closely with engineering and design teams to ensure high-quality execution and iterations.

• Work alongside operations, customer support, marketing, and legal teams.

• Optimize user experience, motivation, and conversion strategies.

⛳️ Requirements

• A minimum of 5 years of product management experience focusing on Consumer Apps and Conversion Optimization.

• Ideally, experience in gaming, loyalty, rewarded advertising, and/or commerce.

• Strong analytical capabilities and experience utilizing analytics and A/B testing to drive product decisions.

• Experience in implementing game mechanics to shape user behavior.

• Extensive experience with A/B testing and relevant tools such as Statsig.

• Proficiency in JIRA, Confluence, Productboard, and other product lifecycle management tools.

• Strong background in product analytics tools like Amplitude or Mixpanel.

• Intermediate to advanced skills in Excel.

• Outstanding written and verbal communication abilities.

• Experience in leveraging AI tools for optimizing product management and development (preferred).

• Basic to advanced proficiency in SQL (preferred).

• Experience in UX design (preferred).

• Experience collaborating with data teams on personalization and machine learning initiatives (preferred).

🏝️ Benefits

• 100% company-covered medical, dental, and vision plans.

• Unlimited Flexible Time Off.

• A personalized career roadmap for every employee.

• Opportunities for training and education.

• Support for the physical, mental, and emotional well-being of employees.

• A diverse and inclusive work environment.