Senior Product Enablement Manager

This is a fully remote position, open to applicants in North America.

📋 Description

• Define the approaches Hightouch uses to create, communicate, and demonstrate customer value, as well as how this value is positioned and marketed.

• Develop go-to-market strategies for core offerings by identifying target buyers, business metrics, existing challenges, costs, outcomes, and credible evidence.

• Transform product capabilities into compelling value narratives that sellers can discover, quantify, justify, and promote with customers.

• Establish connections between buyer and business challenges to use cases, product features, proof, qualification, and business cases.

• Create business outcome frameworks for the Agentic CDP and its components.

• Develop a comprehensive use case library that maps ideal customer profiles (ICP) to pain points, use cases, products, and proof points.

• Define current and future state narratives, discovery paths, qualification criteria, objection handling strategies, and deal negotiation tracks.

• Collaborate with the launch team on go-to-market positioning for product launches and material releases.

• Document the boundaries of product capabilities.

• Assist in establishing product readiness standards and work with field leaders on certification processes.

• Collaborate cross-functionally with Product, Product Marketing, Sales Leadership, Solutions Engineering, and field teams.

⛳️ Requirements

• A minimum of 7 years of experience in product marketing, product enablement, solutions marketing, or a related go-to-market function, with significant experience in positioning and messaging for technical products.

• Proven track record of developing frameworks rather than merely producing marketing collateral.

• Direct experience with products targeted at both technical and business buyers.

• Experience in Martech, data infrastructure, analytics, or data warehousing is highly desirable.

• Evidence that sales teams have effectively utilized the materials you created.

• Proficiency in qualification methodologies, such as MEDDPICC.

• Ability to operate effectively across functions without formal authority.

• Eligibility to work in the U.S. will be verified post-hire through E-Verify.

🏝️ Benefits

• Significant equity compensation in the form of ISO options.

• Option for early exercise of ISO options.

• A 10-year post-termination exercise window.