Product Launch Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee comprehensive launch management for new products, platform improvements, and significant feature introductions.

• Develop and oversee launch strategies, timelines, milestones, dependencies, and communication with stakeholders.

• Collaborate with Product Management on release scope, customer benefits, target demographics, rollout strategies, and launch prerequisites.

• Coordinate cross-functional launch efforts across Product, Product Marketing, Marketing, Sales, Customer Success, Support, Training, Operations, Legal, and other departments.

• Facilitate launch readiness assessments and ensure that deliverables are finalized punctually and to a high standard.

• Identify potential launch risks, gaps, and obstacles, and drive resolutions.

• Define roles, responsibilities, and accountability among launch stakeholders.

• Assist in creating launch materials including messaging contributions, internal communications, enablement resources, FAQs, release notes, and customer-facing readiness documentation.

• Collaborate with enablement and customer-facing teams to prepare internal staff for positioning, supporting, and adopting new offerings.

• Aid in outlining rollout strategies such as phased launches, pilot programs, beta testing, and general availability plans.

• Monitor launch results and KPIs, and organize post-launch reviews.

• Create and sustain launch frameworks, templates, checklists, governance, and best practices.

• Act as an operational partner, providing structure, transparency, and momentum to intricate initiatives.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Communications, Product Management, or a related discipline; equivalent experience may be accepted.

• 6+ years of experience in product launches, go-to-market strategies, product marketing, program management, product operations, or a related field.

• Preferred experience in managing cross-functional initiatives within a B2B SaaS, technology, or fitness/wellness technology environment.

• Demonstrated success in leading complex launches involving multiple stakeholders and dependencies.

• Strong project and program management capabilities.

• Exceptional verbal and written communication skills, including updates suitable for executives and coordination across functions.

• Strong problem-solving abilities.

• High attention to detail and robust operational discipline.

• Capacity to navigate ambiguity and adjust plans as product and business requirements change.

• Familiarity with launch processes, release planning, and change management best practices.

• Proficient with the Atlassian product suite, particularly Jira and Confluence.

• Preferred experience in product-led or SaaS go-to-market organizations.

• Experience supporting launches for platform products, integrations, payments, mobile applications, or member/club management solutions is preferred.

• Understanding of customer lifecycle aspects, including sales enablement, onboarding, support readiness, and adoption metrics is preferred.

• PMP, Agile, Scrum, or relevant certification is an advantage.

🏝️ Benefits

• Open PTO policy.

• Quarterly Days of Disconnect.

• Parental & Pawternity Leave.

• Quarterly fitness reimbursement.

• Medical/Dental/Vision coverage.

• EAP (Employee Assistance Program).

• Calm App subscription available for employees and up to 4 dependents over age 16.

• Bonuses, commissions, equity, or other incentive programs may be provided where applicable.

• Opportunities for professional development.

• Continuous learning and mentorship opportunities.

• An inclusive, values-driven culture.