Senior Principal, Talent Marketing

This is a fully remote position, open to applicants in Poland.

📋 Description

• Interpret the technical hiring strategy into specific objectives and quantifiable targets, creating targeted end-to-end campaigns for key positions.

• Oversee audience targeting, channel selection, creative implementation, budget oversight, and campaign launches.

• Regularly enhance campaigns or discontinue initiatives that are underperforming.

• Strategically design and implement representations at meetups, technical conferences, developer communities, and university networks.

• Manage the complete candidate journey and develop an all-inclusive follow-up strategy post-events.

• Administer paid recruitment advertising budgets across social media, job boards, and developer platforms.

• Monitor metrics to pinpoint channels that yield high-quality hires.

• Collaborate with the creative team to provide recruiters with necessary enablement tools.

• Create cold outreach templates, follow-up sequences, team one-pagers, and technical messaging points.

• Take charge of copywriting for essential engineering and technical job postings.

• Produce candidate-facing content that conveys technical scope, workplace culture, and expectations.

• Direct the distribution strategy for the engineering blog and technical speaking opportunities.

• Ensure that technical content effectively reaches targeted developer audiences and converts views into qualified applications.

⛳️ Requirements

• A minimum of 4 years of experience in recruitment marketing, talent acquisition campaigns, or demand generation.

• Demonstrated success in field marketing, including event execution and systematic candidate follow-up.

• Hands-on experience as a media buyer managing paid budgets across social platforms and job boards with a strong emphasis on spend optimization.

• Experience in marketing technical or engineering roles is highly preferred.

• A background in fintech, payments, infrastructure, or enhancing brand awareness in new markets is a significant advantage.

• Exceptional writing skills, particularly in job post copywriting, candidate outreach, and campaign messaging.

• Capacity to tailor B2B marketing and demand generation strategies specifically for talent acquisition.

• Data-driven marketer with the ability to assess channel effectiveness based on the quality of hires rather than superficial metrics.

• Strong collaborator capable of working collaboratively towards shared hiring objectives alongside talent acquisition, employer branding, and engineering leadership.

🏝️ Benefits

• Opportunity to spearhead recruitment marketing for one of Africa’s rapidly expanding engineering organizations with solid budget support.

• Collaborative and diverse workplace where innovative ideas are encouraged.

• Continuous learning opportunities and pathways for career advancement.

• Competitive base salary, individual performance bonuses, and company-wide incentives.

• Comprehensive health insurance and pension plans.