Senior PPC Strategist – B2B SaaS

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create paid media strategies that align with each client's business objectives and North Star Metric.

• Take ownership of forecasting and budget management in relation to quarterly and annual goals.

• Lead monthly and quarterly review meetings with senior stakeholders, discussing results, trade-offs, risks, and subsequent actions.

• Guide client discussions towards making decisions, setting priorities, and establishing committed next steps.

• Drive campaign strategies that leverage AI, including creative testing and performance measurement.

• Manage and expand a portfolio of 4–7 B2B clients as the primary strategic liaison.

• Cultivate trust with senior marketing, demand generation, and executive stakeholders.

• Conduct meetings, establish agendas, manage discussions, and adeptly handle challenging questions in real-time.

• Proactively communicate updates, potential risks, and strategic recommendations.

• Ensure accountability so that every discussion concludes with clear actions, designated owners, and established timelines.

• Plan, launch, and optimize advertising campaigns across Google, Microsoft, LinkedIn, and Meta Ads platforms.

• Oversee the integrity of conversion tracking from start to finish using GA4, GTM, and CRM tools.

• Identify and resolve performance issues related to tracking, structure, bidding, creative, and demand management.

• Prioritize tasks based on business impact, effort, and feasibility; ensure quality assurance for everything before it is executed.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in B2B paid media, including at least 1 year in B2B SaaS.

• Previous experience in a client-facing strategic role where you were responsible for communication, not merely execution.

• Proven track record of achieving MQL, SQL, or pipeline targets for B2B clients.

• Direct responsibility for managing at least $50k in monthly advertising spend across multiple accounts.

• In-depth knowledge of Google Ads, along with familiarity with at least one of LinkedIn, Meta, or Microsoft Ads.

• Proficient understanding of GA4, GTM, and CRM attribution systems (HubSpot, Salesforce).

• Strong written and verbal communication skills sufficient to lead senior-level discussions and defend recommendations under pressure.

🏝️ Benefits

• This position is fully remote.

• Enjoy 5 weeks of paid time off.

• Competitive salary with the opportunity for quarterly bonuses.

• Flexible work hours (requires 4 hours of overlap with 9 am - 5 pm EST).

• Funded training opportunities (school, events, conferences).

• For full-time residents of Canada only: comprehensive health, dental, and eye care benefits.