Manager, Demand Generation

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Design, implement, and manage multi-channel demand generation campaigns utilizing email, paid social, SEM, retargeting, and organic channels.

• Take ownership of marketing-sourced pipeline goals and analyze campaign performance relative to revenue targets.

• Oversee the demand generation budget, monitor expenditures against ROI, and adjust allocations based on channel effectiveness.

• Manage funnel content from start to finish, including blog articles, ebooks/guides, landing pages, and nurture email copy.

• Ensure that campaign content aligns with current positioning and messaging strategies.

• Create a scalable content calendar and establish a production workflow.

• Develop and oversee lead nurture email programs and campaign workflows within HubSpot.

• Collaborate with the GTM Engineer to address campaign automation and data needs.

• Monitor and resolve campaign-level workflow issues and escalate any systemic challenges.

• Collaborate on the promotion of webinars and events, aiming for registration targets and post-event lead nurturing.

• Work with Product Marketing on narrative development, positioning, and competitive messaging.

• Collaborate with SDRs to ensure smooth lead handoff, provide feedback on MQL quality, and track conversion metrics.

• Evaluate campaign and content performance to enhance MQL volume, conversion rates, and cost per acquisition.

• Experiment with emerging channels and AI-driven marketing/content tools.

• Report to the VP of Marketing and work collaboratively across Product Marketing, Commercial Enablement, Event Marketing, Strategic Partnerships, and SDR teams.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related field is required; a combination of education and experience will also be considered.

• 3–5 years of experience in demand generation, growth marketing, or a similar B2B marketing role.

• Background in healthcare, healthcare technology, Revenue Cycle Management (RCM), or a similar complex B2B industry is advantageous.

• Practical experience with marketing automation platforms, particularly HubSpot, and CRM systems, including Salesforce.

• Excellent writing skills for independently creating blog posts, email content, and landing page copy.

• Strong analytical abilities and experience in interpreting campaign performance data.

• Capability to collaborate with a technical GTM/RevOps function regarding automation and data needs.

• Consistent and reliable attendance is expected.

• Proficient in using MS Office, Zoom, and other learning technologies.

• Effective project management and prioritization skills.

• Ability to handle multiple campaigns simultaneously.

• Self-motivated and able to navigate ambiguous, cross-functional challenges independently.

• Skill in translating technical workflows into accessible language for Sales and Marketing stakeholders.

• A tendency towards experimentation and iteration, particularly with AI-enabled content and marketing tools.

• Capacity to work at a computer for extended durations.

• Minimal travel requirement of less than 20%.

🏝️ Benefits

• Full-time employment.

• Opportunities for professional growth and development.

• Access to tools, resources, and support for career advancement.

• A flexible, family-oriented work culture.

• Emphasis on work-life balance.

• Occasional team or company offsite events.

• Remote work environment.

• Commitment to equal opportunity employment.