Paid Media Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Create engaging copy concepts, scripts, and messaging for paid media initiatives.

• Develop a variety of creative hooks and script variations, moving seamlessly from ideation to execution.

• Craft platform-specific scripts, overlays, headlines, and auxiliary copy for TikTok, Meta, Pinterest, LinkedIn, YouTube, and other digital platforms.

• Work closely with designers and video producers to ensure that copy and creative elements integrate effectively.

• Offer copy and script suggestions during video production as necessary.

• Utilize campaign performance data to recommend creative variations and opportunities for optimization.

• Analyze creative performance metrics and create iterative versions of successful concepts.

• Keep up-to-date with the latest social media trends, content formats, and best practices across platforms.

• Ensure that messaging is aligned with campaign goals, creative strategies, and brand standards.

• Collaborate with Integrated Marketing and Paid Media/Demand Generation teams to support K12 brands, education and technology products, and managed public schools.

• Contribute to enhancing student enrollment and boosting audience engagement.

⛳️ Requirements

• Bachelor's Degree in English, Communications, Marketing, or a related field AND a minimum of 2 years of writing/editing experience in advertising or marketing OR a comparable combination of education and experience.

• 3–5 years of copywriting experience with a focus on digital marketing, paid social media, video content, and/or brand campaigns.

• A strong portfolio showcasing effective copy across social, digital, video, email, and web channels.

• A solid understanding of how copy and visual elements work together to enhance engagement and performance.

• Capability to manage multiple projects and deadlines in a dynamic environment.

• Keen attention to detail and the ability to efficiently incorporate feedback.

• Comfort in collaborating with creative teams and marketing stakeholders.

• Familiarity with AI-driven tools that enhance ideation, content creation, or workflow efficiency.

• Ability to successfully pass the required background check.

• Position is available to residents of all 50 states and D.C.

🏝️ Benefits

• Health benefits for eligible employees.

• Retirement contributions for eligible employees.

• Paid time off for eligible employees.

• Reasonable accommodations for individuals with disabilities.

• Equal opportunity employment protections.