Senior Paid Search Specialist – Mobile, App

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, develop, and optimize Paid Search and Shopping initiatives to foster effective client growth.

• Implement high-quality campaign management practices.

• Convert performance metrics into actionable insights.

• Utilize automation and Bliss Point insights to minimize waste and enhance results.

• Establish and achieve Rocks with guiding KPIs.

• Collaborate with teams across Analytics, Creative, Product/Bliss Point, and Client Leadership.

• Provide mentorship to junior team members.

• Design and execute Paid Search/Shopping campaigns that align with client goals, target audiences, inventory, and ecommerce or lead generation realities.

• Identify trade-offs and present options.

• Relay performance updates and recommendations to internal stakeholders and clients.

• Contribute to QBRs with actionable next steps.

• Employ Google/Microsoft Ads, SA360/Skai, feed tools, and responsible automation to boost efficiency and outcomes.

• Leverage Bliss Point insights to guide optimizations.

• Identify data quality issues and provide organized feedback to product teams.

• Monitor performance on a daily and weekly basis, analyzing trends.

• Create basic A/B tests with defined success criteria.

• Predict expected impacts where possible.

• Ensure data integrity across tagging, feeds, and tracking.

• Collaborate with Analytics to verify readings and address anomalies.

• Document playbooks and how-to guides for consistency.

• Eliminate waste in spending and processes, prioritize tasks against Rocks, follow through to achieve impact, and share insights.

• Test and implement relevant platform/Bliss Point features with documented effects.

⛳️ Requirements

• 4–5 years of experience in executing Paid Search/Shopping with complete ownership of builds, launches, pacing, and optimization.

• Proven experience managing monthly budgets exceeding $75K.

• Proficiency in Google Ads, Microsoft Ads, and Merchant Center.

• Familiarity with SA360 or Skai.

• Experience using competitive tools such as Auction Insights, Adalysis, Adthena, or SpyFu.

• Knowledge of GA/GA4.

• Advanced skills in Excel/Sheets.

• Capability to create clear performance narratives and basic forecasts.

• Ability to design and implement A/B tests.

• Strong client-facing communication skills.

• Experience in cross-functional collaboration.

• Ability to mentor and delegate tasks to junior team members.

• Google Search & Shopping certification, or completion is required within the first 60 days.

• Additional Google certifications are advantageous.

🏝️ Benefits

• Incentive pay program (RevShare) providing a monthly variable revenue payment opportunity.

• Discretionary annual performance bonus.

• Equity participation.

• Unlimited paid time off.

• Fully remote work environment.

• 20 paid holidays, including several long weekends.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement matching up to 4% of contributions at 100%.

• Fringe benefits.

• Forma wellness program.

• Unlimited Telemedicine and Teletherapy at no cost.

• Thankful giving initiative.

• Birthing parents are entitled to 16 weeks of leave with full pay.

• Partners are granted 12 weeks of parental leave with full pay.

• Access to on-demand learning resources.

• Mentorship program available.

• Leadership and management development programs and resources offered.