Senior Paid Media Associate

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the development of SeatGeek’s paid media strategy across video, audio, display, YouTube, and emerging channels.

• Assess channels, partners, networks, and types of inventory within the overall media mix.

• Experiment with new channels, formats, publishers, and inventory to discover scalable growth opportunities.

• Aid in the daily management of campaigns from planning through launch and reporting.

• Collaborate with agencies and media vendors on recommendations, campaign setup, and timely execution.

• Analyze assumptions related to audiences, budgets, reach/frequency, inventory, and measurement.

• Track campaign delivery and performance, identifying real-time optimization opportunities.

• Directly manage selected campaigns within buying platforms, including setup, targeting, pacing, optimization, and reporting.

• Oversee budget trackers and assist with media invoicing and reconciliation.

• Create and implement a testing roadmap that evaluates channel effectiveness, audiences, creative, and frequency.

• Work with analytics teams on incrementality testing, attribution, and other measurement strategies.

• Utilize insights to enhance media strategy and investment decisions.

• Prepare monthly and ad hoc reports.

• Partner with Creative, Analytics, and marketing teams on paid media planning, execution, and evaluation.

• Cultivate relationships with agency, platform, publisher, and measurement partners.

⛳️ Requirements

• A Bachelor’s degree and over 4 years of experience in media planning, buying, performance marketing, integrated marketing, or a related discipline.

• Practical experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats.

• Strong grasp of media planning essentials, including audience strategy, reach and frequency, flighting, inventory, and budget allocation.

• Experience collaborating with media agencies and/or directly with publishers.

• Excellent analytical abilities and a keen interest in advanced measurement techniques, especially incrementality.

• A performance-driven mindset, capable of leveraging data to inform investment recommendations.

• Proficient in managing multiple campaigns, partners, timelines, and priorities simultaneously.

• Exceptional written and verbal communication skills, comfortable engaging with various stakeholders.

• A proactive and inquisitive attitude; eager to explore how media operates, challenge assumptions, and seek opportunities to enhance performance.

🏝️ Benefits

• Discretionary annual bonus.

• Flexible work environment, enabling you to choose how many days to work in the office or 100% remotely.

• A work-from-home stipend to assist with your home office setup.

• Unlimited PTO.

• Up to 16 weeks of fully-paid family leave.

• 401(k) matching.

• Student loan matching program.

• Health, vision, dental, and life insurance.

• Up to $25k towards family building, reproductive health services, and gender-affirming care.

• $500 annually for wellness expenses.

• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical.

• $360 quarterly to spend on tickets to live events.

• Annual subscription to Spotify, Apple Music, or Amazon Music.