Senior PPC Specialist – Maternity Cover

This is a fully remote position, open to applicants in Italy.

📋 Description

• Develop marketing strategies that align with the company's business objectives.

• Implement campaigns across social media platforms, search engines, and display advertising channels.

• Manage daily operations on Google Ads, Meta, and LinkedIn accounts.

• Evaluate and report on the performance of digital marketing campaigns in relation to ROI and KPIs.

• Conduct market research and analyze trends to uncover opportunities and enhance campaign effectiveness.

• Work collaboratively with creative, content, and web development teams to create engaging content and improve user experience.

• Drive the increase of new client acquisition while optimizing the cost of acquisition against benchmarks.

⛳️ Requirements

• At least 2 years of practical experience in managing campaigns on Google Ads and Meta.

• Strong understanding of digital marketing channels, including PPC, Meta, LinkedIn, and display advertising.

• Proficient in marketing automation tools.

• Excellent analytical skills with experience in web analytics tools such as Google Analytics.

• Proficient in Excel, including data sorting, pivot tables, and advanced functions.

• Strong project management skills.

• Outstanding written and verbal communication abilities.

• A creative mindset with a sharp attention to detail in developing ad assets.

• Prior experience in SaaS/B2B marketing is a plus.

• Familiarity with AI tools and their application is advantageous.

• Exceptional English reading, writing, and speaking proficiency.

• Must be able to provide proof of eligibility to work.

• Sponsorship visas are not available.

🏝️ Benefits

• Fully remote work arrangement.

• Opportunity for professional growth and development within a multinational organization.