Marketing Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and spearhead comprehensive, multi-channel marketing campaigns that align with business unit objectives.

• Work closely with stakeholders in business units to gain insights into target audiences, value propositions, and campaign strategy and messaging priorities.

• Oversee the complete execution of campaigns in collaboration with business unit teams and external marketing agencies.

• Take ownership of campaign timelines, deliverables, and budgets, ensuring timely and high-quality execution.

• Track and assess campaign performance through marketing analytics tools and dashboards.

• Experiment, optimize, and refine strategies using data-driven insights to enhance conversion rates and pipeline contributions.

• Collaborate with sales teams to ensure campaign alignment, enablement, and acceleration of opportunities.

• Share campaign plans, performance metrics, and insights with marketing and business leadership.

• Convert business goals into measurable campaigns that align with pipeline, revenue, and brand objectives.

• Manage campaigns from conception through post-mortem analysis, ensuring proper documentation and repeatable processes.

• Work with content and design teams to ensure brand consistency and enhance engagement.

⛳️ Requirements

• Minimum of 5 years of experience in B2B SaaS marketing, including at least 2 years in campaign management.

• Experience in managing campaigns across various business units or products within a division.

• Demonstrated success in executing integrated campaigns that yield measurable pipeline and revenue results.

• Strong project management capabilities with the ability to handle multiple initiatives simultaneously.

• Proficient in Salesforce, HubSpot, Marketo or Eloqua, Google Analytics, and project management software.

• Outstanding communication, collaboration, and stakeholder management abilities.

• Knowledge of segmentation, personalization, and best practices in campaign automation.

• The final candidate must successfully pass a background check.

• Preferred: Experience in vertical B2B SaaS within the education or edtech sectors.

🏝️ Benefits

• Comprehensive Health Coverage: Coverage begins on your first day of employment.

• 401K Plan (US): 1:1 match for the first 3% of contributions and 0.5:1 match for the next 2%; pre-tax and Roth options; eligible the first of the month after 90 days; immediately vested.

• RRSP (CAN): 1:1 match for the first 3% of contributions and 0.5:1 match for the next 2%; pre-tax and Roth options; eligible the first of the month after 90 days; immediately vested.

• Flexible PTO: uncapped paid time off.

• 12 weeks paid parental leave for all employees.

• Monthly remote-work stipend: $75 USD or $140 CAD for phone and internet.

• Generous Holiday Schedule: extensive list of holidays.