Senior Marketing Manager, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of comprehensive demand generation and marketing operations for GE Vernova's Enterprise SaaS Software division.

• Create and implement multi-channel demand generation and Account-Based Marketing (ABM) campaigns, encompassing content syndication, email nurturing, direct mail, referral initiatives, and demo programs.

• Propel lead generation, pipeline expansion, revenue growth, and opportunity development within designated market segments.

• Collaborate with product marketing, content, and creative teams to craft messaging and buyer-journey assets that optimize conversion.

• Work alongside Software and Controls global growth and commercial teams to operationalize campaigns while ensuring effective communication and enablement.

• Manage and oversee the marketing technology stack, including the strategy, development, and optimization of Marketo programs.

• Ensure alignment between Marketo and Salesforce for precise lead flow, scoring, and routing.

• Oversee lead scoring, routing, and lifecycle processes in conjunction with sales operations.

• Address synchronization challenges and uphold data integrity across platforms.

• Develop and sustain automated dashboards that monitor campaign performance, funnel metrics, and the contribution of marketing-sourced/influenced pipeline.

• Collaborate with SCS marketing, agency, and central marketing teams for the execution of aligned campaigns.

• Enhance campaigns through data-driven insights, A/B testing, and performance analysis.

• Manage timelines, budgets, and resources to ensure the successful delivery of campaigns with measurable revenue outcomes.

• Act as a brand ambassador to ensure consistent messaging.

• Report to the Sr. Global Marketing Director, collaborating with global marketing, agency, commercial, and Controls Commercial teams.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.

• 7–10 years of experience in Demand Generation and/or Marketing Operations within a B2B setting.

• Practical experience in owning or administering Marketo or a comparable marketing automation platform.

• Familiarity with Salesforce/CRM data integration.

• Proven ability to partner with sales teams to generate qualified leads and facilitate sales enablement processes.

• Willingness to travel domestically and internationally as required, around 20% of the time.

• Experience in the Enterprise SaaS or commercial software sector is highly preferred.

• Marketo Certified Expert (MCE) or an equivalent credential is preferred.

• Experience with ABM platforms such as 6sense or Demandbase is preferred.

• Proficiency in Google Analytics or Adobe Analytics is preferred.

• Proven track record of organically growing a database through various channels is preferred.

• Strong project management and prioritization capabilities.

• Ability to work collaboratively across functions within a global organization.

• A team player who can function effectively in both local and remote/hybrid settings.

• Quick to learn new technologies, products, and systems.

• Legally authorized to work in the United States.

• Successful completion of a drug screening, if applicable.

🏝️ Benefits

• Discretionary annual bonus.

• Medical, dental, vision, and prescription drug coverage.

• Access to a Health Coach from GE Vernova, a 24/7 nurse-based resource.

• Employee Assistance Program offering 24/7 confidential assessment, counseling, and referral services.

• GE Vernova Retirement Savings Plan.

• Tax-advantaged 401(k) savings plan with company matching contributions.

• Company contributions to retirement plans.

• Fidelity resources and financial planning consultants available.

• Tuition assistance offered.

• Adoption assistance provided.

• Paid parental leave.

• Disability benefits available.

• Life insurance coverage.

• 12 paid holidays each year.

• Permissive time off policy.

• Opportunities for professional development.

• Relocation assistance is not provided.