Senior Paid Social Growth Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a portfolio of 3 to 5 Meta advertising accounts.

• Partner with Growth Partners, Directors, and media buyers on various channels to convert client business goals into effective paid media tactics on Meta and Instagram.

• Initiate, manage, and enhance campaigns to achieve and surpass KPI objectives.

• Conduct daily oversight of ad expenditure and pacing to ensure compliance with budgetary constraints.

• Collaborate with internal creative strategy partners to request and provide input on advertising creatives.

• Ensure creative consistency with performance objectives and market trends.

• Track, analyze, and interpret data across platforms such as Meta Ads Manager, GA4, Shopify, Looker Studio, and others.

• Create performance reports and deliver essential insights and recommendations to clients and internal stakeholders.

• Stay updated on features, updates, and trends related to the Meta platform.

• Document and disseminate best practices among internal stakeholders and client teams.

• Serve as the main client liaison for Meta ad performance, insights, and strategic recommendations.

• Develop reports and conduct regular update calls with clients.

⛳️ Requirements

• Minimum of 4 years of experience with Meta and Instagram advertising.

• Demonstrated success in managing and optimizing substantial budgets across campaigns.

• Capable of driving creative strategy on Meta ad accounts, including the development of creative and content pipelines, ad concept creation, and briefing for rapid account scaling.

• Knowledge of creative best practices on Meta, including requirements for images, videos, and copy.

• Skilled in multi-channel attribution and tracking across paid media platforms, with expertise in configuring, diagnosing, and resolving data and attribution challenges.

• Familiarity or experience with additional paid channels (TikTok, Pinterest, Google) is advantageous.

• Experience managing accounts with monthly budgets of at least $100K.

• Background in working with DTC/e-commerce clients, including campaigns optimized for purchases.

• Ability to manage media, reporting, and communication across multiple accounts simultaneously.

• Strong analytical skills with experience in generating performance reports and actionable insights.

• Excellent written and verbal communication abilities.

• A critical thinker who enjoys solving complex problems and dealing with ambiguity.

• Capable of performing effectively in high-pressure situations.

🏝️ Benefits

• Group medical coverage.

• Dental coverage.

• Vision coverage.

• Short-term disability.

• Long-term disability.

• Life insurance.

• 401(k) eligibility after one year of service.

• 401(k) matching contributions.

• Paid time off.

• Sick leave.

• Employee Assistance Program.