Senior Demand Generation Manager, Network Observability

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate, implement, and enhance a data-driven demand generation campaign strategy aimed at achieving global sales objectives for Network Observability.

• Create and execute integrated marketing campaigns, which involve strategizing, coordinating with internal team members, and monitoring key deadlines.

• Design and manage the demand generation webinar program for Network Observability, including communication with speakers, technical arrangements, promotion, rehearsals, and live hosting.

• Develop and oversee marketing strategies across direct sales, channel partners, and strategic alliances.

• Support the planning and execution of conferences and field events to stimulate meetings and engagement.

• Link marketing initiatives to pipeline generation through attribution analysis.

• Replicate and ensure quality control of programs and campaigns within marketing automation and CRM platforms.

• Plan and implement email nurturing campaigns, as well as event, product introduction, and new offering invitations for Network Observability.

• Utilize experimentation to drive, test, learn, and refine marketing campaigns.

• Collaborate with marketers to guarantee appropriate messaging, timing, and execution of multi-channel campaigns.

• Formulate regional demand generation strategies aligned with marketing-sourced pipeline objectives.

• Coordinate with SDRs on campaign outcomes, collect feedback, and generate ideas for optimization.

• Deliver ongoing reporting, campaign insights, and progress toward goals to stakeholders.

• Document processes in Confluence and SharePoint, as well as manage PowerPoint and project management tasks in Monday.

⛳️ Requirements

• Demonstrated experience and success in developing cohesive, multi-channel integrated campaigns.

• Strong project management, organizational, and communication abilities.

• Experience in a metrics-driven environment to assess how marketing efforts contribute to pipeline generation.

• Capacity to juggle multiple projects with overlapping deadlines while maintaining attention to detail.

• Background in a B2B software marketing team.

• Preferred understanding of various sales channels, including direct sales, channel partners, and alliance partners.

• Required experience with marketing automation tools, such as Marketo, Pardot, or HubSpot.

• Preferred experience in content marketing and demo automation management, including tools like PathFactory, Consensus, or Storylane.

• Proficient in strategizing, writing, creating, and measuring email nurturing campaigns.

• Experienced in planning, managing projects, and executing webinar programs; familiarity with Zoom Webinar or Goldcast.io is preferred.

• Willingness and adaptability to work both independently and collaboratively as part of a team; experience with asynchronous work is beneficial.

• Proficient in MS Excel or Google Sheets.

• Exceptional attention to detail.

• Preferred experience with marketing reporting and attribution analysis.

• Strong interest and/or aptitude for utilizing AI in daily execution, planning, and reporting.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Tax-advantaged accounts (HSA, FSA).

• Annual Lifestyle Spending Account (LSA).

• 401(k) with company matching.

• Paid parental leave.

• Vacation, personal, and wellness days.

• Annual learning and development budget.

• Eligibility to participate in the company's annual bonus program.