Demand Generation, Account-Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of integrated demand generation and account-based marketing (ABM) initiatives aimed at producing a qualified pipeline within designated target markets, segments, industries, and accounts.

• Convert company growth objectives and market opportunities into effective campaign strategies that encompass 1:1, 1:few, and 1:many approaches.

• Identify target audiences, campaign methods, channel mix, offers, and investment priorities by leveraging market intelligence and performance indicators.

• Create repeatable account-based strategies along with scalable industry, segment, and pipeline-generation programs.

• Collaborate with Sales and Sales Development Representative (SDR) teams to ensure marketing programs are in sync with territories, account priorities, pipeline requirements, and growth possibilities.

• Gain insights into target industries, buyer challenges, buying committees, competitive landscapes, and market trends.

• Investigate account opportunities, buyer needs, intent signals, and market dynamics utilizing CRM data, AI-driven tools, third-party data, and Sales insights.

• Formulate segmentation and targeting strategies while establishing suitable personalization tactics.

• Coordinate integrated campaigns across various channels including digital advertising, email, webinars, events, content, social media, gifting, partner marketing, and aligned Sales and SDR activities.

• Produce campaign briefs, messaging frameworks, promotional content, landing pages, email copy, presentations, sales enablement materials, and other activation assets.

• Work alongside Product Marketing, Partner Marketing, Marketing Operations, Sales, and SDR teams.

• Equip Sales and SDR teams with account insights, campaign follow-up strategies, outbound messaging, talk tracks, and engagement resources.

• Oversee campaigns from the planning phase through launch and optimization.

• Define and track metrics linked to pipeline creation, account development, opportunity acceleration, and revenue impact.

• Experiment with and enhance audiences, messaging, channels, offers, personalization, and campaign methodologies.

• Collaborate with Marketing Operations on reporting, attribution, funnel analysis, dashboards, and insights at the account level.

• Communicate campaign performance, pipeline contributions, insights, risks, and recommendations to stakeholders.

• Utilize AI, automation, and marketing technology to enhance research, personalization, execution, analysis, and scalability.

⛳️ Requirements

• A minimum of 8 years of experience in demand generation, growth, performance, digital, field, or related B2B marketing fields.

• Extensive experience in developing strategic ABM programs.

• Proven track record of generating a pipeline through integrated 1:1, 1:few, and 1:many campaigns in B2B technology or similarly intricate buying environments.

• Ability to convert business and market opportunities into audience, campaign, channel, and optimization strategies.

• Strong analytical abilities utilizing segmentation, targeting, intent, funnel, pipeline, and performance data.

• Experience collaborating with Sales and SDR teams.

• Practical experience with CRM and marketing technology platforms such as Salesforce, HubSpot, Marketo, or similar systems.

• Familiarity with ABM, data, personalization, or buyer-intelligence technologies like 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, Qualified, or comparable platforms.

• Proficiency in using AI-driven tools for research, analysis, personalization, content creation, and workflow efficiency.

• Strong critical thinking and decision-making capabilities.

• Excellent project management and prioritization skills.

• Outstanding written, verbal, and cross-functional communication abilities.

• Experience in SaaS, high-growth technology, legal technology, or other sectors with complex B2B purchasing processes is preferred.

• Experience marketing to multiple members of enterprise buying committees is a plus.

• Experience in developing repeatable demand generation frameworks is preferred.

• Bachelor's degree or equivalent relevant experience; advanced degrees are advantageous.

🏝️ Benefits

• Healthy work/life balance.

• Floating holidays.

• Quarterly wellness day with no questions asked.

• Employee Resource Groups (ERGs).

• Workplace accommodations provided during the recruitment process.

• An inclusive and diverse workplace environment.