Freelance CRO Specialist – Conversion & Experimentation

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Expand proven conversion strategies across various clients, industries, and regions

• Evaluate funnel performance to pinpoint areas for conversion improvement

• Create precise, measurable hypotheses for experimentation

• Design, develop, and implement A/B tests using internal resources in collaboration with design, technology, and paid media teams

• Utilize Looker and funnel analytics to prioritize experiments at different stages of conversion

• Assess experiment outcomes based on conversion rates and lead quality

• Manage experiments comprehensively from hypothesis formulation to conclusion

• Collaborate with relevant teams and ensure visibility of any obstacles

• Present findings from experiments along with their business implications

• Record and disseminate reusable insights for the CRO playbook

• Engage in application reviews, a practical assessment, and interviews

⛳️ Requirements

• Over 3 years of practical experience in CRO, experimentation, growth, digital marketing, or web analytics

• Proven track record in designing, executing, and concluding A/B tests independently

• Proficient in working with funnel data, conversion metrics, volumes, sample sizes, confidence levels, and testing duration

• Capable of managing multiple experiments simultaneously with excellent organizational and documentation skills

• Comfortable assessing downstream lead value and quality beyond mere form completion

• Direct experience with Looker, Google Workspace—particularly Sheets—and project management platforms like ClickUp

• Inquisitive about consumer behavior and the entire marketing funnel

• Highly independent, organized, and adept at prioritizing tasks autonomously

• Proficient in English

• Application materials must be submitted in English

• Preferred qualifications: experience in landing page design or construction, lead generation or paid media, and proficiency in French or Spanish

🏝️ Benefits

• Fully remote work arrangement

• Engagement as a Freelance / Independent Contractor

• Work within an international team environment

• Regular overlap with European working hours

• Opportunity to contribute to the development of a scalable experimentation methodology and CRO playbook