Associate Director, Strategy – Demand Gen, Performance Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Provide strategic direction to performance teams.

• Utilize industry insights to enhance Thrive’s offerings and client marketing initiatives.

• Collaborate with leadership to ensure team objectives align with the company’s growth targets.

• Oversee essential relationships and guarantee the long-term success of complex projects and prospects.

• Offer expert insights to the Performance department and foster skill development among team members.

• Advocate for client success on large, multifaceted accounts.

• Identify opportunities and refine processes to strengthen client relationships and retention.

• Supervise senior performance marketers and support team members.

• Cultivate performance marketing skills within the team and promote a results-oriented culture.

• Assist senior Performance leadership and work in conjunction with supporting-function leaders.

• Create, establish, and implement Thrive’s roadmap for performance marketing products and services in the short- to long-term.

• Build connections with Performance leadership, strategists, and cross-functional partners during the onboarding process.

• Provide strategic input for high-complexity accounts and assist in key client engagements.

• Direct high-impact client engagements and enhance team execution and client results.

⛳️ Requirements

• Proven experience in leading and managing large-scale, multi-channel, full-funnel demand generation performance marketing initiatives with monthly media expenditures exceeding $1M USD.

• Demonstrated success in driving sustained performance across platforms such as Meta, Search, YouTube, Programmatic, and TikTok.

• Experience in leading and mentoring multi-level teams of 15 or more, including managing other managers.

• Proficient in designing and evolving performance reporting and dashboards using tools like Looker, Google Sheets, Excel, or Tableau.

• Background in spearheading department- or company-wide initiatives and process enhancements.

• Knowledge of owning performance strategies across various business models, including forecasting, pacing, and measurement.

• Experience in advising senior and C-suite executive stakeholders.

• Track record of managing complex client relationships involving multiple senior executive stakeholders.

• Candidates applying for roles in Canada must already possess eligibility to work in Canada.

• Thrive does not offer visa sponsorship.

🏝️ Benefits

• Profit Sharing after one year of employment.

• Comprehensive benefits package.

• Remote-first, flexible working environment.

• Paid vacation and wellbeing time.

• Support for career development.

• Access to internal career coaches.

• Health, dental, and paramedical coverage.

• Accommodations available upon request during the selection process.