Lead, Community Growth Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and refine SELF's strategic direction and growth initiatives to engage the appropriate audiences while enhancing advocacy.

• Oversee programming and audience experiences for SELF events and chapters, including the purpose, format, agenda, speaker selection, and follow-up activities.

• Collaborate with program operations and event teams on logistical arrangements and execution.

• Create a comprehensive member experience, incorporating automated journeys and cross-functional workflows.

• Integrate invitations, onboarding processes, event follow-ups, continuous engagement, and reporting to ensure scalable programs without sacrificing personalization.

• Construct SELF's annual programming and marketing schedule.

• Align community experiences with GitLab's overarching campaigns, launches, field activities, and marketing goals.

• Utilize AI to streamline workflows, analyze member feedback, customize content, and support decision-making while responsibly managing member data.

• Collaborate with Sales and Customer Success to pinpoint key accounts and customer advocates.

• Establish pathways for members, speakers, and peer leaders to engage and contribute to community initiatives.

• Work alongside executive teams, cross-functional collaborators, and external community partners.

• Monitor, assess, and refine membership growth, event participation and quality, activation, retention, satisfaction, priority-account engagement, and advocacy.

⛳️ Requirements

• Proven experience in building or expanding communities, membership initiatives, or peer networks.

• Capability to transform strategy into a coherent growth plan, annual programming and marketing timeline, and a coordinated member journey.

• Insight into how community engagement, customer advocacy, and account growth are interconnected.

• Experience in closely partnering with sales teams to identify key accounts and customer advocates, and engaging them in relevant initiatives.

• Proficiency in planning and executing both virtual and in-person events, including community gatherings.

• Ability to link audience selection, programming, speaker involvement, and follow-up to member value and measurable outcomes.

• Familiarity with lifecycle marketing, marketing automation tools, CRM systems, web analytics, or campaign performance metrics.

• Strong skills in cross-functional collaboration and effective writing.

• Ability to leverage member research, event feedback, engagement analytics, and marketing results to inform decisions and enhance programs.

• Sound judgment with the ability to balance ownership of SELF alongside marketing support for other community programs.

• Team members are expected to integrate AI into their daily operations.

🏝️ Benefits

• Comprehensive benefits to support your health, financial security, and overall well-being.

• Flexible Paid Time Off policy.

• Access to Team Member Resource Groups.

• Equity Compensation and Employee Stock Purchase Plan.

• Growth and Development Fund.

• Parental Leave.