Senior PLG Digital Growth Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of qualified product signup objectives and develop the growth strategy encompassing acquisition, conversion, and experimentation.

• Discover and expand target audiences, use cases, channels, and experiences that attract high-quality users to Kong's products.

• Analyze and address friction points across landing pages, CTAs, signup paths, messaging, and conversion flows, transforming insights into actionable experiments.

• Design, implement, assess, and refine growth initiatives across landing experiences, signup journeys, lifecycle, acquisition loops, and emerging channels.

• Leverage AI and automation to expedite experimentation, reveal insights, customize digital experiences, streamline workflows, and enhance growth programs.

• Collaborate with Product Growth to link acquisition with activation, enhancing targeting, messaging, and acquisition strategies.

• Work alongside RevOps on funnel measurement, attribution, cohort analysis, and product signals that connect acquisition to revenue.

• Coordinate with Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, and Campaigns to capitalize on PLG opportunities.

• Partner with leaders across Marketing, Product Growth, and RevOps to synchronize priorities, influence roadmaps, and execute PLG growth initiatives.

• Propel qualified product signup growth and enhance the efficiency of the digital PLG funnel, assessed through metrics like signups, activated users, web-to-signup conversion, experiment velocity, activation, PQL, pipeline, and revenue performance.

⛳️ Requirements

• Minimum of 7 years of experience in PLG, digital growth, growth marketing, growth product, or a related B2B SaaS field.

• Proven experience in building or scaling self-service or product-led growth strategies.

• Demonstrated history of personally creating, launching, and optimizing growth experiments.

• Comprehensive understanding of digital acquisition, conversion rate optimization (CRO), experimentation, lifecycle, and funnel optimization.

• Strong analytical skills and experience utilizing product, behavioral, and cohort data to inform growth decisions.

• Familiarity with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools.

• Capability to work cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering.

• Builder mentality with a focus on executing, learning, and iterating.

• Experience engaging with developer, infrastructure, API, cloud, or technical audiences is highly preferred.

🏝️ Benefits

• Equity

• Bonus

• Health insurance

• Dental insurance

• Vision insurance

• Paid holidays

• Paid time off (PTO)

• Professional development opportunities

• Professional development tools