Senior Performance/Growth Marketer

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Take full ownership of paid campaign execution from start to finish across LinkedIn Ads, Google Ads (search and display), and retargeting, including managing audiences, targeting, budgets, bidding, creative trafficking, UTMs, and conversion tracking.

• Experiment with new paid channels such as Reddit, G2, and security-centric publishers and newsletters, scaling those that yield positive results.

• Conduct organized A/B testing on audiences, offers, copy, and landing pages, document the outcomes, and discontinue strategies that do not succeed.

• Manage HubSpot Marketing Hub for lead capture, forms, landing pages, lists, segments, and nurture workflows.

• Oversee lead scoring, lifecycle stages, lead routing, and the MQL-to-SQL transition with Sales, ensuring CRM data is maintained through property management, deduplication, enrichment, and governance.

• Administer the Xint website, including page updates, new page creation, navigation, the demo request pathway, and campaign, launch, and event landing pages.

• Implement conversion rate optimization strategies for demo requests and manage technical and on-page SEO, site speed, GA4, and Google Tag Manager.

• Create HubSpot dashboards and attribution reports linking expenditure to pipeline and revenue, providing monthly insights on what should be scaled, fixed, or eliminated.

• Work collaboratively with product marketing, sales, and leadership to translate Xint’s positioning into campaigns that engage security buyers and generate qualified meetings.

⛳️ Requirements

• A minimum of 6 years in performance, growth, or demand generation marketing, with at least 4 years in the B2B SaaS sector.

• Direct, hands-on management experience with paid budgets, including LinkedIn Ads and Google Ads, with demonstrable results.

• Expert-level proficiency in HubSpot, covering the creation of workflows and lead scoring from the ground up, as well as establishing attribution reporting.

• Practical expertise in Webflow, including CMS collections, components, and publishing workflows, with a proven track record of managing a B2B company website.

• Familiarity with SEO, GA4, Google Tag Manager, as well as conversion tracking, UTMs, pixels, and ad platform integrations.

• Comfortable working with data, including report generation, funnel analysis, and budget decision-making based on numerical insights.

• A testing-focused mindset, with a history of experiments that positively impacted conversion rates, cost per opportunity, or pipeline growth.

• Experience in marketing to technical or senior buyers, where lengthy cycles and buying committees are standard, along with clear written communication across marketing, sales, and leadership.

• Experience in marketing cybersecurity, DevSecOps, or developer-adjacent products to CISOs and security teams is considered a plus.

🏝️ Benefits

• Equity

• Health, dental, and vision insurance

• Generous PTO policy

• Remote work

• Laptop + home office stipend

• 401(k) match