Growth Marketing Manager

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Design, launch, and enhance lead-generation campaigns, initially focusing on Meta platforms such as Facebook and Instagram, for acquiring employer-clients.

• Formulate campaign strategies centered around key services, ideal target segments, offers, and consultation-oriented calls to action.

• Experiment with audiences, messaging, creative content, placements, budgets, and campaign structures to enhance lead quality and reduce cost per lead.

• Assess and recommend LinkedIn, Google, and other paid channels based on their performance and alignment with business objectives.

• Create a cohesive growth strategy that integrates paid media, organic social efforts, landing pages, lead forms, and client follow-up.

• Review and optimize the conversion process from initial interaction to qualified inquiry or consultation booking.

• Spot opportunities to enhance positioning, offers, calls to action, and lead nurturing processes.

• Leverage performance data to inform funnel enhancements and client acquisition focus.

• Direct the strategic approach for client-facing channels on Facebook, Instagram, and LinkedIn.

• Collaborate with the Content Marketing Specialist to devise monthly campaign plans, content priorities, and creative briefs.

• Utilize leadership insights, service expertise, client narratives, and thought-leadership topics to inform content themes.

• Ensure alignment between organic content and paid initiatives.

• Establish and maintain campaign measurement across conversion events, pixels, UTM tracking, CRM handoff, and reporting dashboards.

• Monitor marketing expenditure, leads, engagement, conversions, and campaign effectiveness.

• Deliver regular updates on results, key insights, and suggested next steps.

• Interpret performance data into actionable decisions, priorities, and recommendations.

• Collaborate with leadership and the Content Marketing Specialist on campaigns, messaging, priorities, and feedback.

• Provide strategic creative guidance without personally producing every marketing asset.

• Convey marketing performance and recommendations to non-technical stakeholders.

⛳️ Requirements

• Candidates must be located in LATAM, Africa, or Eastern Europe.

• Availability to work from 9:00 AM to 5:00 PM EST / U.S. business hours aligned with the client’s time zone.

• Minimum of 4 years of experience in growth marketing, demand generation, paid media, performance marketing, or a similar B2B marketing role.

• Proven experience managing paid social campaigns that yield qualified leads.

• Experience in marketing B2B, professional services, staffing, HR, consulting, or another trust-based service sector is highly preferred.

• Familiarity with managing campaigns throughout the B2B client-acquisition funnel.

• Proficient in using marketing performance data to refine campaigns and conversion pathways.

• Strong working knowledge of Meta Ads Manager, including campaign testing, audience targeting, conversion optimization, and lead reporting.

• Capability to develop and optimize lead-generation campaigns focused on qualified inquiries and consultation bookings.

• Experience with tracking tools, Google Analytics, CRM systems, dashboards, and conversion-event setup.

• Skill in implementing and managing pixels, UTM tracking, conversion events, and CRM handoffs.

• Strong analytical abilities to transform campaign data into clear decisions and recommendations.

• Ability to integrate paid media, organic social, landing pages, lead forms, and follow-up processes into a unified growth strategy.

• Competence in developing campaign plans, content priorities, and creative briefs.

• Ability to offer creative direction while collaborating with content and leadership teams.

• Excellent organizational skills and capability to independently advance marketing initiatives.

• Resume must be submitted in English and PDF format.

• Candidates are required to complete the application form and submit a video demonstrating their skills.

• The video must be submitted using the same email address as the application.

🏝️ Benefits

• Fully remote work setup.

• 30 hours of work per week.

• Opportunity to take charge of a significant growth function within an established HR and staffing organization.

• Ability to influence the company’s marketing strategies.

• Direct collaboration with leadership.

• Create a measurable impact by linking marketing efforts with qualified employer inquiries and consultation bookings.