Director, Paid Growth Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Lead the performance marketing team and oversee paid acquisition agencies.

• Discover new scaling opportunities within the DTC business.

• Formulate and implement the growth strategy.

• Manage daily campaign operations and new customer acquisition efforts.

• Plan and supervise paid media initiatives across paid social, search, display, and affiliate channels.

• Investigate CTV, audio, and direct mail marketing channels.

• Cultivate relationships with partner agencies and vendors.

• Create campaign budgets and media mix strategies aligned with ROAS, CAC, and LTV objectives.

• Collaborate with creative strategy on campaigns, A/B testing, and iterative processes.

• Develop, expand, and lead the in-house paid media team.

• Direct testing and experimentation across various channels.

• Work alongside Ecommerce, Merchandise Planning, Creative, Marketing, and Data Analytics teams.

• Enhance conversion rates, optimize landing page performance, and improve campaign efficacy.

• Establish reporting frameworks and consistently share performance insights.

⛳️ Requirements

• Over 10 years of hands-on paid media experience (search, paid social, affiliate) in an in-house setting.

• 1–2 years of experience in people management; a proven ability to build, motivate, and develop teams is advantageous.

• Required ecommerce experience, preferably in a fast-paced, high-growth setting.

• Familiarity with TV, radio, OOH, and podcasting is a benefit.

• Proficient in Google Ads, Facebook Ads Manager, Bing Ads, and Google Analytics.

• Strong understanding of CPA, CPC, CPM, LTV, and ROAS metrics.

• Advanced skills in Excel are necessary; experience with Power BI or similar BI tools is a plus.

• Excellent analytical, problem-solving, and attention-to-detail skills.

• Openness to perform individual contributor tasks alongside strategic leadership responsibilities.

• Proven experience in building and leading teams.

• No visa sponsorship is available; must be eligible to work in the United States.

🏝️ Benefits

• Opportunity to collaborate cross-functionally with a rapidly growing team.

• A supportive environment that promotes and encourages new ideas and innovation.

• Complimentary pajamas & Play product upon joining and each year on your work anniversary.

• Generous employee discount available throughout the year.

• Comprehensive health, dental, and vision insurance.

• Paid time off and vacation days.

• Sick leave provisions.

• Paid holidays.

• Short and long-term disability coverage.

• Life insurance options.

• 401(k) retirement plan.

• Employee Assistance Program.

• Flexible Spending Accounts.

• Home office stipend.

• Internet stipend.

• Company discount offerings.

• Team-building activities.

• Company-issued computer.