Director, Provider Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Propel the expansion of Headway's provider network and revenue while enhancing mix and channel metrics to decrease CAC over time.

• Take ownership of and expand the paid, organic, lifecycle, referral, and other channel portfolios.

• Experiment with new channels, strategies, and campaigns to stimulate growth.

• Recruit, mentor, and oversee the channel team.

• Tailor acquisition initiatives and transition towards a value-driven framework.

• Revise performance measurement standards.

• Collaborate with Sales, RevOps, Finance, and R&D to achieve growth objectives.

• Report directly to the Head of Provider Growth and engage as part of the growth leadership team.

⛳️ Requirements

• Proven experience leading a marketing organization with diverse channels (SEM, social, organic, lifecycle, referral, etc.) at a company with an acquisition engine comparable to or larger than Headway's.

• Demonstrated success in launching significant new channels, strategies, and conducting rapid experimentation.

• Proficiency in SEM/paid social and organic demand generation.

• Experience with paid acquisition methodologies such as CPA and TRoAS.

• Capability to develop and enhance performance marketing measurement frameworks.

• Background in hiring, developing, and managing channel managers and individual contributors.

• Proven history of collaboration with Finance, R&D, and Sales teams.

• Must be authorized to work in the United States for any employer.

🏝️ Benefits

• Equity / meaningful ownership opportunities.

• Comprehensive health and wellness benefits.

• Retirement savings plans.

• Reasonable accommodations provided for individuals with disabilities.