Growth Marketing Manager – Business, Government

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the execution of campaigns aimed at acquiring new logos in the Business & Government sector for Blackboard.

• Convert go-to-market positioning and segment strategies into cohesive, multi-channel demand generation campaigns.

• Manage the comprehensive planning and execution of campaigns from initial brief to launch and performance analysis.

• Collaborate with teams across Product Marketing, Marketing Intelligence, Marketing Operations, Sales, Customer Growth & Advocacy, Brand, and Creative.

• Oversee integrated campaign calendars for new-logo acquisition aligned with pipeline objectives.

• Implement campaigns through various channels including paid media, email, content syndication, webinars, and field events.

• Develop and execute account-based marketing initiatives for targeted accounts.

• Enhance Blackboard’s presence in AI-driven research environments and manage GEO themes.

• Create AI-enhanced workflows for campaign assessment, personalization, and optimization.

• Organize regional field activities, roadshows, executive dinners, partner-hosted events, and BbT.

• Monitor event attribution relative to pipeline sourced, influenced, and closed-won contributions.

• Take ownership of a direct pipeline contribution target and review performance on a weekly basis.

• Utilize intent data and buying signals to prioritize target audiences and customize outreach.

• Maintain multi-touch attribution in collaboration with Marketing Intelligence and Marketing Operations.

• Identify customer expansion opportunities and communicate them to the Customer Growth & Advocacy team.

• Create landing pages, nurture emails, one-pagers, digital advertisements, event briefs, executive guides, and post-event nurture sequences.

• Oversee list segmentation, lead routing, and campaign monitoring using HubSpot and Salesforce.

• Report on pipeline contributions, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI.

• Test and refine messaging, creative content, calls to action, and audience segments.

• Present campaign performance and insights during weekly pipeline reviews.

⛳️ Requirements

• A minimum of 5 years' experience in B2B demand generation or growth marketing, preferably within EdTech, SaaS, or similarly complex enterprise settings.

• Demonstrated success in developing and executing integrated campaigns that drive pipeline with a quantifiable contribution target.

• Practical experience with account-based marketing, including tailoring strategies at the account level and measuring their impact.

• Proven ability to execute presence at conferences and regional programs, manage event budgets, and track outcomes post-event.

• An AI-oriented mindset, including the use of AI workflows or automation to enhance campaign effectiveness.

• A data-driven approach to evaluating performance and implementing necessary adjustments.

• Proficient knowledge of HubSpot or Marketo along with Salesforce.

• Familiarity with intent data platforms such as 6sense or Demandbase.

• Experience collaborating with paid media agencies and overseeing creative production.

• Capability to work autonomously in a dynamic organization.

• Excellent written communication skills.

• Ability to influence cross-functionally, particularly with Sales.

• Proficiency in both written and spoken English.

• Preferred: experience marketing to corporate or government/public sector audiences.

• Preferred: knowledge of GEO and AI-generated solutions.

• Preferred: experience with AI SDR platforms or outbound sequencing tools.

• Preferred: background in contributing to major customer events or user conferences.

• Must possess legal authorization to work in the country where the position is located; no visa sponsorship or immigration assistance will be provided.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive company culture.