VP of Global Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the next phase of TRM Labs’ global growth by creating a repeatable, scalable, and efficient growth organization.

• Oversee global pipeline development and manage the customer journey from initial awareness to sales-accepted opportunities.

• Report directly to the Chief Revenue Officer and participate as a member of the Growth Leadership Team.

• Direct growth strategies, digital and lifecycle marketing, account-based marketing (ABM), field marketing, marketing operations, and analytics teams.

• Implement attribution, experimentation, and funnel visibility measures.

• Convert revenue goals into pipeline requirements according to market, region, offering, and customer type.

• Map buyer and account progression, establish stage criteria, identify bottlenecks, and enhance Sales handoffs.

• Merge demand generation, performance marketing, lifecycle, ABM, field marketing, digital efforts, events, executive programs, content, and sales outreach.

• Lead initiatives in paid search and social media, organic search and AI discovery, website conversion, landing pages, nurturing, and reactivation.

• Prioritize and conduct experiments across audiences, channels, campaigns, and conversion paths.

• Utilize AI to enhance targeting, campaign operations, content creation, and analysis.

• Develop the team, recruit talent, manage the budget and agency relationships, and establish operational rhythms.

• Provide counsel to the CRO, CEO, and leadership team regarding pipeline performance, investment tradeoffs, and market opportunities.

⛳️ Requirements

• Proven experience in managing and expanding a qualified pipeline in an enterprise technology environment with complex buying groups and lengthy sales cycles.

• Strong quantitative skills and sound judgment when working with imperfect data.

• Proficiency in creating funnel models, testing attribution, assessing acquisition economics, and designing effective experiments.

• Demonstrated success in acquiring new logos and expanding customer relationships.

• Extensive full-funnel expertise from awareness and MQL generation to opportunity creation, Sales handoffs, and downstream pipeline results.

• Proven ability to build multitouch attribution, marketing analytics, and forecasting models.

• Methodical approach to experimentation and measurable enhancements in qualified pipeline and conversion rates.

• Experience in leading demand generation, performance marketing, lifecycle, ABM, digital marketing, and regional or field marketing efforts.

• Strong background in marketing operations and data analytics.

• Familiarity with applied AI in campaign operations, targeting, content velocity, forecasting, or attribution.

• History of hiring and developing leaders and establishing accountable operational frameworks.

• Experience across multiple regions including NA, APAC, and EMEA; familiarity with public-sector or regulated buyers is preferred.

• Exceptional executive communication and go-to-market partnership skills.

• Willingness to thrive in a high-intensity, ownership-driven environment.

• Capacity to navigate ambiguity, demonstrate adaptability, collaborate, and engage in creative problem-solving.

🏝️ Benefits

• Competitive benefits, wellness programs, and time away from work, varying by country and local employment requirements.