Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create paid media strategies that align with each client's business objectives and key performance indicators.

• Take ownership of forecasting and budget management in relation to quarterly and annual goals.

• Facilitate monthly and quarterly reviews with senior stakeholders, discussing outcomes, trade-offs, risks, and subsequent actions.

• Guide client discussions towards actionable decisions, setting priorities, and establishing committed next steps.

• Lead AI-driven campaign strategies, including creative testing and performance measurement.

• Oversee and expand a portfolio of 4–7 B2B clients as their primary strategic liaison.

• Foster trust with senior marketing, demand generation, and executive stakeholders.

• Conduct calls, create agendas, steer discussions, and address challenging questions in real-time.

• Proactively communicate progress, risks, and recommendations.

• Ensure follow-through so that discussions conclude with clear actions, responsible parties, and timelines.

• Plan, launch, and optimize campaigns across platforms such as Google, Microsoft, LinkedIn, and Meta Ads.

• Maintain end-to-end integrity of conversion tracking utilizing GA4, GTM, and CRM systems.

• Identify and resolve performance issues related to tracking, structure, bidding, creative, or demand.

• Prioritize tasks based on business impact, effort, and implementation feasibility; conduct quality assurance before deployment.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in B2B paid media, with at least 1 year in the B2B SaaS sector.

• Previous experience in a client-facing strategic role where you were responsible for communication, not just execution.

• Proven track record of achieving MQL, SQL, or pipeline targets for B2B clients.

• Direct oversight of at least $50k in monthly ad spend across multiple accounts.

• Expertise in Google Ads, along with experience in at least one of LinkedIn, Meta, or Microsoft Ads.

• Proficient understanding of GA4, GTM, and CRM attribution (HubSpot, Salesforce).

• Strong written and verbal communication skills capable of leading senior-level calls and defending recommendations under pressure.

🏝️ Benefits

• This position is fully remote.

• 5 weeks of paid time off.

• Competitive salary with quarterly bonuses.

• Flexible working hours (requires 4 hours of overlap between 9am - 5pm EST).

• Paid training opportunities (school, events, conferences).

• For full-time Canadian residents only - comprehensive health, dental, and eye care benefits.