Paid Media Coordinator

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Lead the technical direction for Stark Marketing’s Paid Traffic team, specifically targeting plastic surgery clinics.

• Cultivate managers and enhance processes, paid media strategies, and the overall quality of campaigns.

• Establish best practices and quality benchmarks for campaign management, budgeting, tracking, testing, and performance analysis.

• Assess manager performance, identifying both strengths and areas for development.

• Provide regular feedback, hold biweekly one-on-one meetings, support individual development plans (IDPs), and steer semiannual performance evaluations.

• Organize and facilitate training sessions, technical workshops, and discussions centered around real-world scenarios.

• Recognize opportunities and spearhead the implementation of Claude Code, Codex, and other AI tools.

• Document and map processes, identify bottlenecks, and coordinate necessary improvements.

• Educate professionals on implemented changes and assess their impact.

• Oversee integrations between websites, CRM systems, and media platforms, collaborating with Technology and CRM stakeholders.

• Track team KPIs and formulate action plans accordingly.

• Engage in churn analysis and drive Paid Traffic enhancements to bolster client retention.

• Supervise the execution of plans and make adjustments as needed.

• Ensure management tools are regularly updated and that client reports adhere to quality standards.

• Coordinate technical requirements with Strategy, Content, Audiovisual, and Technology teams.

• Assist in complex diagnoses and mentor managers through critical situations.

• Report team outcomes, staff development, risks, and decision-making or investment requirements to management.

⛳️ Requirements

• Advanced expertise in Meta Ads, encompassing campaign planning, structuring, optimization, and analysis, with the capability to guide managers and pinpoint areas for enhancement.

• Proficiency in Google Ads is an added advantage, but it is secondary to Meta Ads.

• Website tracking: set up and verify events and conversions, ensuring consistency across media, websites, and CRM systems.

• Integrate CRM data with Meta Ads and Google Ads to transmit qualification and conversion signals, enhancing traceability and guiding optimization.

• Analyze funnels and assess lead quality, including MQL, SAL, and SQL metrics.

• Evaluate offline conversions.

• Provide technical leadership, oversee professional development, deliver training, and manage processes, KPIs, and action plans.

• Clearly communicate expectations, standards, and decisions.

• Exhibit assertiveness and composure when addressing deviations, critical situations, and challenging conversations with respect.

• Organize and consistently follow through on commitments to completion.

• Delegate responsibilities effectively and promote autonomy among managers.

• Show analytical thinking, receptiveness to feedback, and maintain an ethical approach.

🏝️ Benefits

• Flexible working hours

• Independent contractor agreement

• Affirmative-action opportunity for LGBTQIA+ individuals

• Affirmative-action opportunity for Black individuals

• Affirmative-action opportunity for women

• Affirmative-action opportunity for Indigenous individuals

• Affirmative-action opportunity for people aged 40 and above