Senior Paid Search Strategist – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Google Ads and Microsoft Ads (Bing) campaigns

• Enhance campaigns to achieve CPL, MQLs, c/MQL, SQLs, and pipeline targets

• Detect and eliminate unnecessary expenditures and find optimization opportunities to boost CTR and landing page conversion rates

• Manage budgets and pacing to meet specified targets

• Maintain a log of hypotheses for ongoing experiments and their outcomes

• Set up and maintain tracking systems in GA4 and Google Tag Manager

• Deliver weekly, monthly, and quarterly reports on performance relative to leads, CPL, MQL, SQL, and pipeline goals

• Ensure that campaign structure, targeting, bidding, budgets, and messaging are in line with best practices

• Conduct weekly optimizations to enhance campaign performance on a month-to-month basis

⛳️ Requirements

• 7–10 years of experience in PPC

• Proven experience managing budgets exceeding $100k per month

• Background in B2B lead generation

• Proficiency in Google Ads and Microsoft Ads (Bing)

• Familiarity with GA4 and Google Tag Manager

• Demonstrated success in optimizing for MQLs, SQLs, and pipeline

• History of reducing wasted spend and achieving targets

• Currently utilizing AI to pinpoint inefficiencies, guide optimizations, and enhance the speed and quality of results

• Highly detail-oriented

• Exceptionally proactive and accountable for outcomes, not just processes

• Experience in B2B SaaS (preferred)

• Familiarity with Salesforce (SFDC) (preferred)

🏝️ Benefits

• Focus on employee well-being

• Opportunities for growth and learning

• 40–50 hours of work per month