Paid Ads Specialist – Google, Meta

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of paid acquisition initiatives on Google and Meta, focusing on generating new customer revenue while maintaining a cost-effective customer acquisition cost (CAC).

• Expand and enhance a Google Ads account with a monthly budget exceeding $100k, encompassing Search, Performance Max, Shopping, and YouTube channels.

• Integrate CRM conversion values, customer statuses, and margin data into a value-based bidding strategy.

• Create Meta advertising from the ground up, including the development of account structures and testing frameworks.

• Establish an ideation-to-production workflow for advertising creatives.

• Extract insights for audience targeting and creative development from CRM data, customer reviews, sales call transcripts, support tickets, forums, competitor advertisements, and search terms.

• Generate and refine advertising concepts, angles, hooks, formats, static ads, UGC-style videos, and motion graphics using AI technologies.

• Provide briefs and oversee designers, freelancers, or agencies as needed.

• Set CAC targets, bids, budgets, and channel objectives based on unit economics.

• Design and assess holdout, geographic, or lift tests to measure incrementality.

• Strategically plan and document structured campaign tests, including hypotheses, metrics, budgets, and timelines.

• Ensure accurate conversion tracking across GA4, GTM, CAPI, and offline conversions.

• Identify and recommend solutions for server-side tracking, landing page conversion rate optimization (CRO), video production, feed management, and localization requirements.

• Initiate and assess new paid channels with clearly defined testing, budgeting, tracking, and scaling criteria.

• Compile weekly reports detailing expenditure, new customer acquisition, CAC, and revenue by channel, along with definitions of sources and metrics.

• Collaborate directly with the CEO, executive team, and Head of Marketing.

⛳️ Requirements

• A minimum of 5 years of practical experience in paid acquisition.

• Proven track record of personally building and managing paid acquisition accounts.

• Experience managing monthly Google Ads budgets of $50k or more.

• In-depth knowledge of automated bidding strategies, including tROAS, tCPA, value-based bidding, and Performance Max.

• Experience in establishing a Meta account from scratch.

• Strong comprehension of margin, average order value (AOV), lifetime value (LTV), payback periods, and break-even CAC.

• Experience optimizing for new customer revenue generation.

• Proficient in constructing audiences using first-party data and research methodologies.

• Demonstrated ability to develop creative concepts, supported by a portfolio.

• Experience in conducting or interpreting incrementality tests.

• Familiarity with attribution windows and models.

• Capability to link CRM sales data with Google and Meta platforms and troubleshoot tracking issues.

• Experience in hiring, briefing, and managing freelancers or agencies.

• Successfully launched at least one new paid channel from the ground up.

• Experience managing campaigns for products marketed across multiple countries.

• Proficient in English at C1/C2 level.

• Daily use of AI for research, creative generation, reporting, and data visualization.

• Ability to select suitable image and video AI models.

• Competence in identifying and verifying inaccuracies in AI outputs.

• Nice-to-have: 1–2 years of experience in a performance agency.

• Nice-to-have: Background in e-commerce, custom products, merchandise, or print-on-demand sectors.

• Nice-to-have: Experience with funnels combining self-service checkout and sales-led transactions.

• Nice-to-have: Familiarity with server-side tracking, HubSpot, or Pipedrive.

• Nice-to-have: Experience with Microsoft Ads or LinkedIn Ads.

🏝️ Benefits

• A genuine budget with the autonomy to allocate it effectively.

• Direct access to the CEO and executive leadership.

• High visibility, direct mentorship opportunities, and a place at the decision-making table.

• Influence on product and strategy within a flat organizational structure.

• Significant autonomy, minimal bureaucracy, and opportunities for both personal and professional growth.

• Freedom to choose tools and AI subscriptions that align with your work.

• Competitive, performance-driven compensation packages tailored to the individual's impact level.