Senior Performance Marketing Manager – All Genders

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee Paid Social accounts for various brands.

• Manage advertising budgets ranging from six to seven figures, concentrating on profitable growth.

• Formulate data-driven strategies to enhance revenue, ROAS, and other key performance indicators across the entire sales funnel.

• Plan, manage, and optimize campaigns on platforms such as Meta and TikTok.

• Create setups that yield both short-term performance and long-term scalability.

• Perform thorough analyses of campaign, funnel, and shop data, including metrics like conversion rates, CAC, and MER.

• Generate actionable insights to improve creatives, targeting, and budget distribution.

• Produce and evaluate reports using tools like DatAds.

• Collaborate closely with clients, providing guidance on performance, tracking, and eCommerce matters.

• Present strategies and data-driven recommendations during meetings.

• Create hypothesis-driven briefs in partnership with the Creative Team.

• Ensure that creatives align with performance objectives and funnel stages.

• Systematically experiment with new methods, scale successful initiatives, and continuously refine existing strategies.

⛳️ Requirements

• Demonstrated experience in Performance Marketing with Meta and TikTok.

• Proven track record of managing Paid Social budgets in the six to seven-figure range.

• Experience in executing conversion-driven campaigns that achieve profitable growth.

• Proficient in planning, managing, and scaling campaigns on Facebook, Instagram, and preferably TikTok.

• Familiarity with conversion and sales campaigns.

• Strongly data-oriented approach to work.

• Knowledgeable in tracking, attribution, KPI analysis, and reporting methodologies.

• Familiar with commonly utilized analytics tools and attribution models.

• Understanding of the role of creatives within a performance marketing context.

• Capability to develop data-driven hypotheses and engage target audiences throughout their customer journey.

• Confident and professional presence when interacting with clients.

• Ability to convey complex relationships in a clear and comprehensible manner.

• Strong numeric communication and reasoning skills.

• Solid technical grasp and analytical thinking abilities.

• Excellent comprehension of business impact within the eCommerce landscape.

🏝️ Benefits

• Permanent employment contract.

• 30 days of paid vacation.

• KVB JobTicket.

• Urban Sports Club membership.

• Bicycles available.

• Access to a fitness studio.

• Hot lunch provided.

• Healthy snack bar available.

• Complimentary drinks and ADBAKER coffee.

• Gaming area for relaxation.

• State-of-the-art technical equipment featuring the latest Apple products.

• Fully equipped in-house studio (Creative Loft) with cameras, accessories, sound equipment, and lighting for shoots and productions.

• Monthly team events to foster camaraderie.

• A dynamic team culture emphasizing initiative and ownership.

• Spacious 450 m² loft office offering a relaxed working environment.