Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate paid media strategies that align with each client's business objectives and North Star Metric.

• Take ownership of forecasting and budget management in relation to quarterly and annual goals.

• Conduct monthly and quarterly reviews with senior stakeholders, discussing outcomes, trade-offs, risks, and subsequent actions.

• Guide client discussions towards decisions, priority setting, and confirmed next steps.

• Lead AI-enhanced campaign strategy, creative experimentation, and evaluation.

• Oversee and expand a portfolio of 4–7 B2B clients as the main strategic contact.

• Establish trust with senior marketing, demand generation, and executive stakeholders.

• Facilitate calls, set agendas, manage discussions, and address challenging questions in real-time.

• Proactively communicate progress, risks, and strategic recommendations.

• Ensure follow-through so that every discussion concludes with clear actions, responsible parties, and timelines.

• Plan, initiate, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.

• Maintain the integrity of conversion tracking across GA4, GTM, and CRM systems.

• Identify performance issues related to tracking, structure, bidding, creative, and demand.

• Prioritize tasks based on business impact, effort, and practical implementation; conduct quality assurance on everything before deployment.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in B2B paid media.

• At least 1 year of experience in the B2B SaaS sector.

• Previous experience in a client-facing strategy role with ownership of communication, not merely execution.

• Proven track record of achieving MQL, SQL, or pipeline targets for B2B clients.

• Direct management of at least $50k in monthly advertising spend across multiple accounts.

• In-depth knowledge of Google Ads, as well as experience with at least one of LinkedIn, Meta, or Microsoft Ads.

• Proficient understanding of GA4, GTM, and CRM attribution (HubSpot, Salesforce).

• Strong written and verbal communication skills sufficient to lead senior-level calls and defend recommendations under pressure.

🏝️ Benefits

• This position is fully remote.

• Enjoy 5 weeks of paid time off.

• Receive competitive compensation along with quarterly bonuses.

• Benefit from flexible working hours (requires 4 hours of overlap with 9am - 5pm EST).

• Access to paid training opportunities (school, events, conferences).

• For full-time Canadian residents only: comprehensive health, dental, and eye care coverage.