Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate paid media strategies that align with each client's business objectives and North Star Metric.

• Take charge of forecasting and budget management in relation to quarterly and annual goals.

• Conduct monthly and quarterly evaluations with senior stakeholders, discussing outcomes, trade-offs, risks, and subsequent actions.

• Guide client discussions towards making decisions, setting priorities, and establishing committed next steps.

• Propel AI-enhanced campaign strategies, creative testing, and performance measurement.

• Oversee and expand a portfolio of 4–7 B2B clients as their main strategic liaison.

• Establish trust with senior marketing, demand generation, and executive stakeholders.

• Conduct calls with confidence, set meeting agendas, manage discussions, and address challenging questions in real-time.

• Provide updates on progress, risks, and suggestions proactively, before clients inquire.

• Ensure follow-through, ensuring every conversation concludes with explicit actions, responsible parties, and timelines.

• Strategize, launch, and enhance campaigns across Google, Microsoft, LinkedIn, and Meta Ads.

• Maintain the integrity of conversion tracking throughout GA4, GTM, and CRM systems.

• Identify performance issues related to tracking, structure, bidding, creative, and demand.

• Prioritize tasks based on business impact, effort, and practical implementation; conduct quality assurance on everything before it is deployed.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in B2B paid media, including at least 1 year in B2B SaaS.

• Previous experience in a client-facing strategic role where you were responsible for communication, not merely execution.

• Proven track record of achieving MQL, SQL, or pipeline targets for B2B clients.

• Direct oversight of at least $50k in monthly advertising spend across various accounts.

• Extensive knowledge of Google Ads and at least one of LinkedIn, Meta, or Microsoft Ads.

• Proficient understanding of GA4, GTM, and CRM attribution (e.g., HubSpot, Salesforce).

• Strong written and verbal communication skills that enable you to lead senior-level calls and defend your recommendations under pressure.

🏝️ Benefits

• This position is fully remote.

• 5 weeks of paid time off.

• Competitive salary with quarterly bonuses.

• Flexible working hours (requires 4 overlapping hours with 9 am - 5 pm EST).

• Paid training opportunities (school, events, conferences).

• Comprehensive health, dental, and eye care benefits for full-time Canadian residents only.