Senior Paid Social Specialist

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Oversee the complete execution of paid social campaigns, encompassing setup, audience targeting, budget management, optimization, quality assurance, and performance analysis.

• Formulate campaign strategies and recommendations that align with business goals, audience requirements, and acquisition targets.

• Track campaign performance and pinpoint opportunities to enhance efficiency, scalability, and outcomes.

• Create and implement testing strategies across diverse audiences, creative assets, placements, bidding tactics, and other campaign factors.

• Collaborate with Creative and Integrated Marketing teams to design and evaluate social-first creative content.

• Convert performance metrics into actionable insights for creative improvement.

• Assess campaign and customer acquisition performance through metrics like CPM, CPA, CAC, conversion rates, and lifetime value (LTV).

• Work alongside Data and Analytics teams on incrementality testing, attribution, Marketing Mix Modeling (MMM), and platform measurement solutions.

• Translate campaign outcomes and insights into performance recommendations for Marketing stakeholders.

• Ensure maintenance of campaign documentation, adhere to quality assurance standards, and follow platform best practices.

• Keep abreast of developments in digital media platforms, their capabilities, privacy regulations, and industry trends.

• Engage with cross-functional teams and disseminate digital media knowledge and best practices.

• Report directly to the Senior Director of Digital Marketing.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related discipline.

• A minimum of 5 years of relevant Marketing experience.

• 3 to 4 years of experience specifically in Paid Social.

• Extensive hands-on experience managing paid social campaigns on platforms such as Meta, Reddit, Pinterest, and TikTok.

• In-depth knowledge of campaign setup, tagging, quality assurance, optimization, analysis, and reporting.

• Familiarity with attribution, incrementality, MMM, server-to-server integrations, and CAPI.

• Strong comprehension of customer acquisition funnels, both online and offline conversions, CPM, CPA, CAC, and LTV.

• Capability to analyze campaign performance, recognize trends and issues, and create actionable recommendations.

• Excellent attention to detail with a disciplined approach to campaign quality assurance and documentation.

• Proficient in Excel and analytical tasks.

• Strong written and verbal communication abilities.

• Effective collaboration skills across various functions.

• Creative and solution-focused mindset.

• Ability to review and adhere to Company safety and security policies and procedures.

• Preferred: Experience in healthcare, health tech, or another regulated field.

• Preferred: Familiarity with AI-assisted marketing workflows or automation.

• Preferred: Experience with advanced marketing measurement techniques.

• Preferred: Meta Blueprint or similar relevant digital media platform certification.

🏝️ Benefits

• Annual cash bonuses or commission.

• Annual equity grants.

• Medical, dental, and vision insurance.

• 401(k) plan with company matching.

• Employee Stock Purchase Plan (ESPP).

• Unlimited vacation policy.

• 13 paid holidays.

• 72 hours of sick leave.

• Mental wellness programs.

• Financial wellness programs.

• Fertility benefits.

• Generous parental leave policy.

• Pet insurance coverage.

• Supplemental life insurance for you and your dependents.

• Company-paid short-term and long-term disability insurance.

• Reasonable accommodations for candidates with disabilities during the recruitment process.