Growth Marketing Manager, Paid Social

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Oversee and effectively scale Thumbtack's Consumer Paid Social initiatives across platforms such as Meta, YouTube, TikTok, Pinterest, and Reddit, aiming to drive incremental customer growth and revenue.

• Recognize and implement opportunities for channel expansion while unlocking new social media platforms.

• Lead the comprehensive Pro (B2B) strategy and execution across various social channels.

• Manage in-house campaign administration and optimization, which includes budget pacing, bid optimization, creative iteration, audience segmentation, and adherence to platform best practices.

• Develop and execute Paid Social testing roadmaps in collaboration with cross-functional partners.

• Take responsibility for tracking, quality assurance, reporting, and measurement concerning Paid Social.

• Collaborate with both internal and external tools to ensure confidence in results.

• Work alongside Brand and Creative teams to create and refine performance-driven creative that enhances Thumbtack's brand narrative.

⛳️ Requirements

• Bachelor's or Master's degree in Marketing, Business, Statistics, Economics, or a related field is preferred.

• A minimum of 6 years of experience in managing, scaling, and evolving paid social programs with a monthly spend of $X-XX million.

• Extensive platform and technical knowledge of social media platforms, with experience in at least 2+, including Meta, YouTube, TikTok, Pinterest, and Reddit.

• Demonstrated success in driving growth from new channels and tactics across creative, marketing technology, and AI tools.

• Strong analytical skills, with proficiency in Excel/Google Sheets (including pivot tables and lookups) and hands-on experience with incrementality, Marketing Mix Modeling (MMM), A/B testing, lift testing, and attribution frameworks.

• Effective communicator with a proven history of collaborating with various cross-functional partners.

• Comfortable in a dynamic and high-stakes growth organization, exhibiting a bias for action, experimentation, and results.

• Must be able to work from a location eligible as listed by Thumbtack; employment visa sponsorship information will be requested during the application process.

🏝️ Benefits

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Flexible work hours with remote work options available.

• Generous paid time off and holiday leave.

• Professional development opportunities and support for continued learning.

• Collaborative and inclusive work environment that fosters innovation and growth.