This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Oversee and effectively scale Thumbtack's Consumer Paid Social campaigns across platforms such as Meta, YouTube, TikTok, Pinterest, and Reddit.

• Discover and implement opportunities for channel growth while exploring new Social platforms.

• Lead the comprehensive Pro (B2B) strategy and execution across Social channels.

• Manage in-house campaign activities and optimizations, which include budget pacing, bid adjustments, creative iteration, audience segmentation, and adherence to platform best practices.

• Develop and execute Paid Social testing roadmaps in collaboration with cross-functional teams.

• Take responsibility for tracking, quality assurance, reporting, and measurement of Paid Social initiatives.

• Collaborate with both internal and external tools to ensure reliable results.

• Work alongside Brand and Creative teams to create and refine performance-oriented creative that enhances Thumbtack's brand story.

⛳️ Requirements

• A Bachelor's or Master's degree in Marketing, Business, Statistics, Economics, or a related field is preferred.

• A minimum of 6 years of experience in managing, scaling, and developing paid social programs with a monthly budget of $X-XX million.

• Extensive platform and technical knowledge of social media platforms, with experience in at least 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit.

• Demonstrated success in driving growth through new channels and strategies across creative, martech, and AI tools.

• Proficient in Excel/Google Sheets, including the use of pivot tables and lookups.

• Hands-on experience with incrementality, MMM, A/B testing, lift testing, and attribution methodologies.

• Proven ability to collaborate effectively with various cross-functional teams.

• Comfortable working in a fast-paced, high-stakes growth environment.

• Must select an eligible work location within the United States, Ontario, or the Philippines.

• Must specify if employment visa sponsorship is needed.