Associate Manager, Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop digital marketing materials including emails, advertisements, forms, landing pages, and marketing automation workflows.

• Support the creation and implementation of digital marketing strategies, encompassing campaign planning and teamwork with internal departments to achieve digital acquisition objectives.

• Manage paid media advertising placements by analyzing performance, optimizing outcomes, and offering actionable insights.

• Utilize project management tools to oversee and coordinate digital campaigns from inception to completion.

• Aid in maintaining relationships with external digital marketing vendors and partners.

• Evaluate and report on the effectiveness of digital marketing efforts, including MQL to SQL conversion, using attribution and analytics platforms.

• Deliver insights and recommendations for data-driven campaign optimizations to facilitate ongoing enhancements and investment strategies.

• Contribute to the development of direct reports and ensure alignment with team and organizational goals.

• Utilize company-sanctioned AI tools to enhance marketing workflows, efficiency, and team-wide knowledge sharing.

• Work in collaboration with marketing leadership, content creators, and product marketers on digital campaigns and assets for Science, Math, and Amplify Classroom products.

⛳️ Requirements

• Bachelor's degree (BA/BS).

• Over 3 years of professional experience in marketing, communications, or a related discipline.

• Proficient in using marketing CRM systems and analytical tools.

• Proven track record in developing digital marketing campaigns with established KPIs and measurement plans.

• Capability to collaborate effectively with colleagues in a data-driven, team-oriented environment.

• Familiarity with HubSpot and Salesforce.

• Experience with a content management system (CMS).

• Knowledge of paid social media platforms such as Meta, LinkedIn, and Twitter.

• Understanding of fundamental marketing principles and digital strategy.

• Skilled in Google tools, including Google Analytics and Google Ads.

• Experience with project management systems.

• Legally authorized to work in the United States.

• Background check required upon selection for employment.

🏝️ Benefits

• Bonus.

• 401(k) plan.

• Competitive health insurance.

• Mental health options.

• Basic life insurance.

• Paid time off.

• Parental leave.

• Access to premier development programs.

• Remote work arrangement.