Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create paid media strategies that align with client business objectives and North Star Metrics.

• Take ownership of forecasting and budget management against quarterly and annual goals.

• Conduct monthly and quarterly review meetings with senior stakeholders, discussing results, tradeoffs, risks, and subsequent actions.

• Guide client discussions toward making decisions, establishing priorities, and confirming next steps.

• Propel AI-enhanced campaign strategies, creative testing, and performance measurement.

• Oversee and expand a portfolio of 4–7 B2B clients as the primary strategic liaison.

• Foster trust with senior marketing, demand generation, and executive stakeholders.

• Lead client calls, set agendas, manage discussions, and address challenging questions in real time.

• Proactively communicate progress, risks, and strategic recommendations.

• Ensure follow-through by clarifying actions, responsibilities, and timelines.

• Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.

• Maintain end-to-end conversion tracking integrity across GA4, GTM, and CRM systems.

• Identify and resolve performance issues related to tracking, structure, bidding, creative, or demand.

• Prioritize tasks based on business impact, effort, and practical implementation.

• Conduct quality assurance on all work before delivery.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in B2B paid media.

• At least 1 year of experience in the B2B SaaS sector.

• Prior experience in a client-facing strategic role with responsibility for communication, not merely execution.

• Proven track record of achieving MQL, SQL, or pipeline targets for B2B clients.

• Direct oversight of at least $50k in monthly ad expenditure across multiple accounts.

• Proficiency in Google Ads, along with familiarity with at least one of LinkedIn Ads, Meta Ads, or Microsoft Ads.

• Working knowledge of GA4, GTM, and CRM attribution, including HubSpot or Salesforce.

• Exceptional written and verbal communication skills adequate for leading senior-level calls and defending recommendations under pressure.

🏝️ Benefits

• Fully remote work environment.

• Five weeks of paid time off.

• Competitive salary with quarterly bonuses.

• Flexible work hours, requiring 4 overlapping hours during 9am–5pm EST.

• Paid training opportunities, including schooling, events, and conferences.

• Comprehensive health, dental, and vision coverage for full-time Canadian residents.