Senior Paid Social Manager

This is a fully remote position, open to applicants in Colombia, +3 more countries.

📋 Description

• Collaborate directly with the founder to develop and implement paid social strategies across Meta, TikTok, AppLovin, and Pinterest.

• Conduct audits on new accounts and present insights regarding structure, attribution, audience segments, placements, and demographics.

• Establish and manage account structures that optimize signal consolidation across ad sets.

• Create and execute creative and audience tests with specified minimum spend per test.

• Set up audience infrastructure, including customer lists, exclusions, and controls on existing-customer spending.

• Develop and sustain catalog and dynamic product advertisements across collections.

• Standardize attribution settings while clarifying how attribution windows impact reported outcomes.

• Plan and analyze conversion lift studies, translating incremental results into budget and target decisions.

• Draft creative briefs based on performance data and provide constructive feedback to client creative teams.

• Increase budgets on TikTok, AppLovin, and Pinterest in alignment with performance support.

• Report on Shopify revenue, MER, new customer acquisition, and contribution, rather than focusing solely on platform ROAS.

⛳️ Requirements

• Minimum of 4 years of experience managing paid social accounts, including those with monthly spending of $250K+ in the e-commerce sector.

• Proficient in Meta Ads Manager, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads.

• Practical campaign management experience with at least two platforms: TikTok, AppLovin, or Pinterest.

• Familiarity with the Conversions API, event match quality, and deduplication processes.

• Solid understanding of attribution windows, view-through credit, and the distinctions between reported ROAS and incremental ROAS.

• Experience in planning or interpreting conversion lift or geo holdout tests.

• Strong spreadsheet capabilities, including extracting raw breakdowns and conducting independent analyses.

• Ability to present findings directly to founders and owners, including addressing challenging insights.

• Proficient English speaking skills.

• Agency experience working with multiple brands simultaneously (preferred).

• Familiarity with Shopify analytics (preferred).

• Experience with product feed tools such as DataFeedWatch (preferred).

• Background in jewelry, apparel, or supplements (preferred).

🏝️ Benefits

• Remote Work: Enjoy the flexibility to work from anywhere—our team is global, and we prioritize work-life balance.

• Growth Opportunities: As a vital member of the team, you'll have the opportunity to shape your role and advance with us.

• Innovative Culture: Join a team committed to utilizing data to address challenges and drive success in a rapidly changing market.

• Candidates must agree to Lago’s Confidentiality and Non-Circumvention Agreement as part of the recruitment process.