Director of Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy, budget, and performance for paid digital acquisition across platforms such as Google, Meta, and other emerging channels.

• Oversee customer acquisition cost (CAC), conversion volume, and payback periods.

• Create and execute A/B tests on ad creatives, target audiences, bidding strategies, and landing pages.

• Maintain a roadmap for testing and disseminate insights throughout the organization.

• Distribute budget allocations by market and payer mix, taking into account payer coverage, therapist capacity, and performance trends.

• Collaborate with designers and video editors to brief and refine ad creatives.

• Enhance attribution methods within HIPAA guidelines by utilizing server-side conversion signals, compliant data layers, and incrementality or geo-holdout testing.

• Work alongside marketing, product, and engineering teams on experiments related to the sign-up process.

• Provide weekly reports on spending, pipeline development, and operational efficiency.

• Identify potential risks early and suggest budget reallocations as necessary.

⛳️ Requirements

• Minimum of 7 years of experience in performance marketing.

• At least 3 years of experience managing paid strategy and budgets within a consumer or direct-to-consumer (DTC) company.

• Preferred background in healthcare or telehealth.

• Proven history of driving efficient digital growth at significant scale.

• Extensive hands-on experience with Google Ads, Meta Ads Manager, and landing page testing tools like Unbounce.

• Strong understanding of measurement tools, including GA4, UTM governance, conversion APIs, and offline conversions.

• Awareness of the limitations associated with platform attribution.

• Experience in conducting structured A/B and multivariate testing.

• Experience in marketing under privacy or regulatory constraints, such as HIPAA, healthcare advertising policies, and restricted targeting, is an advantage.

• Must be eligible to work in the United States.

• Residence within the United States is required.

• Visa sponsorship is not available.

🏝️ Benefits

• Generous paid time off policies, including a winter break.

• 401k matching program.

• Various health insurance options available.

• Company-funded life insurance.

• Company-covered short-term disability insurance.

• Company-paid long-term disability coverage.

• Flexible remote work environment.

• Opportunities for professional collaboration and personal connection.