Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Design, initiate, oversee, and enhance campaigns across platforms such as Google Ads, Meta, LinkedIn, and other pertinent channels.

• Take ownership of campaign structure, targeting, bidding, budget management, tracking requirements, and continuous optimization.

• Create monthly media plans that align with enrollment priorities, historical performance, seasonal trends, and the applicant decision-making process.

• Allocate budget based on qualified demand, downstream conversion rates, and acquisition efficiency.

• Maintain a prioritized testing agenda for audiences, creative materials, offers, and landing pages.

• Oversee the progression from lead generation to application initiation, completed applications, and enrollment.

• Identify points where prospects drop off and collaborate with relevant teams to implement improvements.

• Manage North America campaign and audience requirements for nurture initiatives, including segmentation, messaging, and conversion objectives.

• Collaborate with Marketing Operations on the implementation, testing, and measurement of nurture and automation strategies.

• Keep in touch with Sales and Admissions regarding lead quality, follow-up actions, objections, and conversion challenges.

• Suggest adjustments to campaigns, messaging, and targeting based on feedback and funnel analytics.

• Coordinate the launch of campaigns in accordance with team capacity and enrollment timelines.

• Develop creative briefs and collaborate with the Creative team to produce and enhance campaign materials.

• Work alongside website and digital teams on landing pages, forms, and conversion testing.

• Maintain dashboards and provide reports on a scheduled basis.

• Contribute to enrollment forecasts and communicate assumptions, risks, and resource requirements.

• Transform reporting insights into actionable decisions, experiments, and next steps.

• Keep Asana tasks, documentation, deadlines, and project statuses up to date.

• Manage paid media and demand generation vendors effectively.

• Take charge of assigned initiatives from planning to completion and coordinate cross-functional contributions.

• Assist with enrollment-focused webinars, partnerships, and events where campaign expertise is essential.

• Utilize appropriate AI tools for research, analysis, campaign development, and routine workflows, ensuring outputs are accurate and aligned with brand standards.

⛳️ Requirements

• Minimum of four years of hands-on performance marketing or demand generation experience in a B2C context.

• Proven experience managing paid B2C campaigns targeting audiences in the U.S.

• Strong proficiency in Google Ads and Meta Ads.

• Experience with LinkedIn Ads is advantageous.

• Demonstrated success in enhancing downstream conversion rates and acquisition efficiency, beyond just generating cost-effective leads.

• Experience collaborating with Sales on a considered-purchase journey or multi-stage conversion funnel.

• Proficient in HubSpot or a similar CRM, GA4, campaign attribution, and reporting tools.

• Strong analytical capabilities and the ability to develop realistic plans based on historical data.

• Experience briefing creative teams, coordinating vendors, and managing cross-functional projects.

• Excellent communication skills, dependable follow-through, and the ability to raise concerns constructively.

• Preferred experience in higher education or adult learner acquisition.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements and a supportive team environment.