Senior Paid Media Specialist

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• Acquire and implement predictive modeling techniques for client campaigns to reduce risk and proactively enhance campaign success.

• Spearhead the creation of strategic paid media initiatives that align with client objectives.

• Continuously refine campaigns across various platforms to optimize client return on investment.

• Collaborate with clients and internal teams to harmonize paid media strategies with broader marketing initiatives.

• Act as an informed and dependable partner for clients.

• Provide mentorship to junior team members and foster collaboration across departments.

• Track and report on key performance indicators.

• Modify strategies based on performance data insights.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, or Business (preferred).

• Over 4 years of relevant experience in managing paid media campaigns.

• A minimum of 2 years in an agency environment.

• Proficient in full-funnel account management across PPC, Paid Social, and Programmatic/Display channels.

• Knowledgeable in Unbounce, PPC Management Software, SpyFu, Excel, and Ahrefs.

• Certifications in Google AdWords, Google Analytics, and Meta.

• Outstanding communication and organizational skills.

• Ability to convey data insights, client updates, and campaign recommendations clearly.

• Capable of managing multiple accounts with diverse budgets.

• Willingness to adapt and learn new concepts in the healthcare industry.

• Familiarity with HIPAA regulations is a plus.

• Submission of a résumé and cover letter is required.

🏝️ Benefits

• Flexibility.

• Work-life balance.

• Inclusive environment.

• Progressive PTO system.

• Development opportunities.

• 100% employer-sponsored medical coverage.

• 401(K) with matching.

• Employer-sponsored long-term disability insurance.