Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement paid media strategies across Google and Meta, while assessing the need for additional channels.

• Design, enhance, and analyze campaigns.

• Take charge of cross-platform budget distribution to maximize incremental returns.

• Focus on optimizing CPA, ROAS, lead quality, and revenue.

• Create and execute testing roadmaps for creative assets, target audiences, and bidding strategies.

• Provide counsel to client marketing executives, lead quarterly business reviews, and contribute to growth planning.

• Mentor junior strategists through performance evaluations and professional development.

• Discover growth potential and construct business cases for new platforms, channels, or increased investments.

• Utilize and help refine AI tools for planning, analysis, and reporting processes.

• Set up team best practices and spearhead platform strategy decisions.

• Work collaboratively with Account Management, SEO, design, lifecycle, and measurement teams.

⛳️ Requirements

• Over 5 years of experience in paid media.

• More than 3 years of experience managing performance strategies for client accounts.

• Extensive hands-on knowledge of Google Ads or Meta Ads.

• Practical experience in planning, building, and optimizing campaigns on the alternative platform.

• Proven history of reallocating budgets across platforms and demonstrating their impact on business outcomes.

• Strong ability to provide advice to senior client stakeholders and confidently support recommendations.

• Experience in mentoring junior team members and reviewing their deliverables.

• Familiarity with TikTok, Reddit, Pinterest, Snap, or LinkedIn is a plus.

• Google Ads and Google Analytics certifications are advantageous.

🏝️ Benefits

• Profit sharing.

• RRSP matching.

• Flexible work arrangements.

• Health spending account.

• Wellness and fitness programs.

• Home office allowance.

• Comprehensive benefits package.

• Professional training and continuous development opportunities.

• Options for remote, hybrid, or in-office work.

• Clear pathways for advancement into leadership, performance strategy, or measurement roles.